How well do you know your customers and prospects?

The more information you have, the better able you are to deliver the right messages on the right channels to maximise marketing spend. Discover which solutions can help you gather – and manage – this information to reduce acquisition costs and boost response rates.

Gain a clearer understanding of your customers

Organisations collect a broad range of information on how customers interact with their brand, but this doesn’t provide any insight into what customers look like or how they behave within the wider market. The best way to increase your understanding is to compare them to the general population and against attributes not found in your data. Understanding the make-up of your clientele clarifies what the brand’s ideal customer looks like, which helps support planning.

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Employ demographic segmentation

Using consumer classification systems help you understand your customers’ characteristics in a detailed way and can segment a wide customer base into recognisable cohorts.

This ensures your marketing initiatives are well-tailored, increasing the relevance and effectiveness of your communication. It also helps you understand your existing customers and find more like them.

Explore our segmentation solutions

Mosaic is a powerful consumer classification system built for today's multi-channel world. Understand your customers' likely characteristics and communicate in the most relevant ways.

Mosaic

Mosaic Shopper Segments provides a consumer segmentation bespoke for the retail industry, providing actionable insights on the whole consumer retail experience to improve marketing.

Mosaic Shopper Segments

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Use in-depth profiles and enhancement

A detailed level of insight isn’t always possible using traditional segmentation views. Yet a combination of standalone signals, such as disposable income, age or household composition, can provide much-needed perspective on customers’ circumstances.

Experian’s ConsumerView can help here because it offers a broader view of the population. With it, you gain a more specific understanding of the UK population, including a range of demographic, socioeconomic and behavioural characteristics.

Our solutions help you understand your customers

ConsumerView can help you improve your understanding of customers by building a picture of consumers with a unique blend of intelligence.

ConsumerView

ChannelView can help you to communicate with relevant target audiences consistently across traditional and online marketing channels.

ChannelView

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Benefit from research-based insights

Segmentation solutions that are tagged to multiple research panels, including Target Group Index (TGI) and YouGov, can also provide insight into market behaviours and competitor profiles. This enables you to understand changes in the market by key demographic audiences and appreciate sector-specific behaviours.

This type of insight, which is available through Experian’s segmentation portfolio, is particularly useful if you are light on customer data or looking to launch new propositions.

Discover our solutions to get a wider view

A simple and effective software product which allows you to generate rich, valuable insight about your customers and locations in a single product.

App Library Micromarketer

Our Financial Strategy Segments tool gives a rare and fascinating overview of today's UK adult population at macro and micro level.

Financial Strategy Segments

Further reading on segmentation

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We can tailor our targeting solutions to meet your business needs. Let’s talk.

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Deeper insight to drive market strategies and planning

Improving your industry knowledge involves developing a detailed picture of who your customers are – what drives them, how they’re likely to behave and potentially what kind of risk they pose to your business. Armed with this insight, you can tailor your strategies to appeal directly to your ideal audience, improving returns on marketing spend and delivering more profitable customers to do your door.

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Make your market segmentation actionable

Many brands invest in developing bespoke market segmentation as out-of-the-box solutions don’t always provide sufficient depth. These bespoke classifications tend to be based on attitudinal research data. The problem is that having set up these segmentation solutions, many organisations struggle to activate them in business scenarios.

Experian’s Bespoke Consumer Segmentation is different because it uses an approach that can be tailored to specific circumstances or a particular industry and which can be linked to existing customer records and market information. This enables you to deliver segments, leveraged to plan, across different channels.

Explore our segmentation solutions

Understanding the key demographic, transactional and mobility characteristics of consumers that inform your location strategies.

Location Insights and Planning

We can help you make quicker and better affordability assessments at the point a customer applies for credit, and throughout their relationship with you.

Experian Credit Risk Data

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Plan cross-territory strategies

Whether you’re part of a global or multinational operation, having a consistent approach to understanding customers and populations enables you to use common parameters in high-level plans. Experian can help make this simple. Its location and customer analysts work with organisations to leverage the Experian’s data assets to offer you an aligned view of your business, no matter where it takes place. 

Solutions to help you plan cross-territory

Experian WorldView provides immediate access to geo-level insights to help you make effective location planning decisions and run marketing campaigns globally.

WorldView

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Understand future customer behaviour

A key component of your strategy is predicting how prospects and customers are likely to behave in the future. This relies on accurately interpreting current trends both in the wider market and in your sector. Experian’s econometrics team offer a wide range of services, including long-range socioeconomic forecasts.

Anticipate customer behaviour with our solutions

A simple and effective software product which allows you to generate rich, valuable insight about your customers and locations in a single product.

App Library Micromarketer

We can help you make quicker and better affordability assessments at the point a customer applies for credit, and throughout their relationship with you.

Experian Credit Risk Data

Further reading on campaign optimisation

Get in touch

We can tailor our marketing solutions to meet your business needs. Let’s talk.

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Predicting consumers’ behaviour

Deploying predictive model scoring solutions rather than focussing solely on a segment-based approach will generally boost customer management and acquisition programmes. Predictive model scoring enables you to identify more granular audiences – ones that are more likely to act in a certain way or be interested in a particular product. This delivers a framework where you can offer the right customer the right product at the right time.

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Focus on customer-acquisition models

Keeping customer-acquisition costs in check means identifying prospects who are both likely to be interested in and eligible for your marketing initiatives, and to provide you with high-value business over the longer term. Experian can help you target prospects who are most likely to fit your ideal customer profile, enabling you to maximise return on investment (ROI).

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Prioritise your resources with sales lead scoring

Predictive consumer modelling allows organisations to understand which enquiries are likely to convert to customers. Armed with this insight allows prioritisation of resources such as sales follow up or personalising communications.

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Grow your market

Predictive modelling can highlight opportunities for cross-selling or breaking into new markets. By recognising how your customers have responded in the past to individual products, you can identify how receptive they’re likely to be to new offers. You can also analyse their defining traits so that you can seek out new lookalike prospects in the wider market. 

Further reading on segmentation models

Get in touch

We can tailor our marketing solutions to meet your business needs. Let’s talk.

Speak to an expert

More on marketing and acquisition

Location planning

Improve your knowledge of local markets to help refine your marketing messages.

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Prospecting customers

Identify the best channels to engage with customers on for better returns.

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Managing customer data

Support your marketing and analytics efforts through careful handling of customer data.

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Let's talk. Experian can support your business needs.

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