Gaming data and analytics to drive sustainable gambling

Detect bonus abuse and multi-accounting

Bonus abuse and multi-accounting occur when customers use signup bonuses or promotional offers from gaming sites with an ulterior motive. Detecting bonus abuse and multi-accounting prevents users from opening multiple accounts to benefit from financial incentives to play and gain an unfair advantage. 

All online gaming sites are at risk of bonus abuse and multi-accounting due to the financial incentives available to players. Discouraging and detecting this practice can protect your revenue and gain the trust of your player community. 

Aperture Data Studio by Experian helps to build a consistent, accurate, and holistic view of consumers. With intelligent data, you can easily identify players who may be binge gambling and overspending.

Related links

Our updated gaming guide talks you through the latest changes in supporting vulnerable players in gaming

Understanding bonus abuse in gaming

Confirm income and employment

Identification verification is increasingly important for gaming operators to ensure that the person is who they say they are before they begin playing. The more money spent on a user’s account, the more beneficial it can be to confirm player identity to avoid the risk of online scams and fraudulent activity. 

It is the operator’s duty to check if a high-spending player has sufficient funds to gamble. Player-consented access to their payroll enables you to verify their employment and source of income directly from their employer's payroll. Experian Work Report allows you to verify income and employment in seconds to understand a customer’s financial well-being.

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What is Digital Identity? Verification, challenges and opportunities

Avoid account takeover

Account takeover fraud is when cybercriminals or cyber attackers use stolen credentials to gain control of a genuine user's account. Hackers may steal passwords through data breaches, password cracking, physical theft, or malware. 

By locating takeover attempts and using tools to prevent account takeovers from succeeding, you can protect vulnerable customers and safeguard your revenue. This can be achieved by monitoring banking transactions to identify suspicious behaviour and confirming ownership of an account to avoid misuse for money laundering with access to Bank Wizard Absolute and Affordability Passport Experian tools. 

Verify email addresses, identify bogus bank details

By verifying an email address, you can verify a player's identity and the source of funds available to gamble. Online gambling fraud occurs when the operator fails to confirm the true identity of a player. 

To maintain regulatory compliance, email validation by Experian can instantly verify an email address in real-time and will ensure that only accurate, complete, and correctly formatted emails populate your customer database. Additionally, Bank Wizard Absolute streamlines bank account validation checks to reduce fraudulent payments made in error. 

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Age verification for online gambling

Single customer view

A single customer view is the process of bringing together data on each customer and merging it to create a single view or singular record of that customer. This helps gaming operators gain greater insights and get to know their customers better. In turn, brands can deliver more useful, relevant, and enjoyable experiences to their community. 

By creating a single customer view, you get an accurate understanding of a customer and their total spend. These real-time affordability checks allow gaming firms to manage customer spending and assess what is affordable. Aperture Data Studio ensures you provide a responsible gaming experience and remain compliant. 

Open banking and digital payments

With access to open banking and digital payslips, gaming operators can quickly and accurately verify a user’s employment, source of income, and total income. By accessing this information, firms can conduct a detailed check of players' income, expenditure, and disposable income to confirm affordability. 

Affordability Passport and Work Report are among the Experian tools that allow consumers to consent to share their bank transactions in exchange for a tailored online experience and allow you to onboard customers with no additional risk. 

Retrospective analysis

With retrospective analysis, gaming operators can better understand the value of credit bureau data to inform player affordability and SCV. 

By confirming the value that credit bureau data provides to the understanding of players and performance, the retrospective analysis uses existing data groups to help enhance user experience, manage expectations, reduce risk, and protect your business. 

Affordability analytics

Affordability analytics you can leverage and optimise the use of bureau and Open Banking data to identify vulnerable customers, manage player spending, and protect revenue. 

Using affordability analytics and data, gaming firms can understand how to best deploy bureau and Open Banking to onboard new customers and manage existing players' behaviour, experience, and expectations.

Create your single-player view

By creating a single-player view, you enable a solution to gain a holistic view of customers' online gambling behaviour to reduce the associated harm. 

A single-player view is where all the data you hold about each customer is stored and shared with other betting operators for a transparent view of the customer. You can create your single-player view by merging and consolidating customer profiles to understand how they engage with your services. This effectively prevents lost revenue from Bonus Abuse.

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How to create a Single Customer View

Monitor and manage customers

Monitoring and managing customer financial health helps to keep players safe and avoid regulatory fines. 

By implementing regular monitoring and customer spending management, you can benefit from gaining a more accurate affordability report to enable better decisions on spending behaviour. Additionally, this ensures you identify the possibility of financial harm and those at risk before it occurs.

Related links

Our updated gaming guide talks you through the latest changes in supporting vulnerable players in gaming