Base your decisions on facts
Identifying the best locations when making valuable bricks and mortar investment is critical to business success. It’s important that location planning decisions are based on hard facts, such as data about the local area, and not on hunches or anecdotal evidence.
Experian provides a range of Location Planning services which integrate geographic data, location analytical techniques and technology to help businesses take action and optimise decisions about locations.
Data extensive
Consumer, demographic and location data on the UK and ~80 global markets.
Tools
Software tools that allow easy analysis and visualisation for better informed decisions.
Expertise
Location planning expertise to translate the understanding of local area data to bottom-line benefit.
Actionable insight for your organisation
Understand the key demographic and behavioural characteristics of customers, where they live, and how far they travel to purchase goods and services.
Optimise location targeting through understanding the profile of the catchment area.
Predict demand for goods and services across geographical areas.
Assess the competition and their impact on the available opportunity.
Analyse what drives performance and benchmarking existing locations.
Expand site networks by accurately assessing the potential of new locations.
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How can I access Location Insights and Planning?
We will provide a solution that fits with your budget and requirements, but you can rest assured that our data is collected, compiled and delivered to the highest possible quality.
Request a consultationThe benefits at a glance
Expert support
Experienced geospatial specialist team to support your needs
Rich data sources
Access to the largest most up-to-date data sources in the UK
Visualisation tools
Visualisation using market-leading tools
Network planning
to help maximise sales across existing and new sites
Range of modelling capabilities
from simple to highly complex