App Library - Micromarketer is an OnPremise software application which provides you with the tools you need to generate rich and valuable customer and location insight. It includes access to both area and customer profiling, distance and spatial analysis tools to help you get the most out of your organisation's data. Access to our Local Area data can be tailored to you and your organisation.
App Library - Micromarketer is Experian's latest tool for generating customer and location insight within a single software application.
Combined with Experian's Local Area data, you are able to quickly & easily generate insightful profiles on your customers using Mosaic or FSS segmentations, or create location profiles using a range of Experian's demographic data points.
You can use App Library - Micromarketer to understand who your customers are, visualise where they live and where to find more of them, and use intuitive reporting workflows to identify areas for targeted marketing and use insights through Experian's data to optimise your marketing strategy.
Profile, rank and compare areas using Experian's Local Area data
Quickly profile customer data using Mosaic or Financial Strategy Segments
Identify the potential of areas of interest, using Local Area data and competitor insight
Benchmark performance and create trade areas
High quality mapping and data visualisation
In-product support & training, and Helpdesk support available Monday - Friday
Simple and straightforward user interface
Access can be tailored and customised to suit your needs