Valuable customer and location insights
Whether you are in the private or public sector, insights help you answer key questions and reduce risks when making critical decisions, such as:
- Are my stores in the right place?
- How can I spend my marketing budget more effectively?
- Are our services targeting the right areas now and in the future?
App Library Micromarketer is a desktop software application which provides you with the tools you need to generate rich and valuable customer and location insight.
It includes access to both area and customer profiling, distance and spatial analysis tools to help you get the most out of your organisation’s data.
Actionable data and insights
Quickly generate detailed customer and location profiles using Experian’s demographic data, enhancing your marketing strategies.
Powerful spatial analysis
Profile, compare, and benchmark areas with ease to identify key opportunities and optimise performance
Tailored and user-friendly
A simple, straightforward interface with in-product support ensures a seamless experience for your unique business needs
Build, identify, and visualise
Build a comprehensive and accurate view of your customer base by leveraging Experian’s segmentation tools, including Mosaic, alongside demographic, local area, and competitor data.
Identify the key demographics surrounding your store or site to shape more effective marketing strategies. Identify similar areas to your best-performing locations, supporting growth, expansion or even exit plans.
Visualise your customers and locations through powerful mapping software that brings your insights and strategies to life.
All-in-one desktop software package
There’s no need to purchase different tools, apps, or visualisation software. App Library Micromarketer delivers all of these in a straightforward desktop package, allowing you to seamlessly analyse, visualise, and optimise your customer and location insights – all in one place.
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How can I access App Library Micromarketer?
Access to our Local Area data can be tailored to you and your organisation. App Library Micromarketer is a desktop based software application and our engineers will work with you to identify a time and date suitable for an installation.
Request a consultationThe benefits at a glance
Compare areas
Profile, rank and compare areas using Experian’s Local Area data
Profile customer data
Quickly profile customer data using Mosaic or Financial Strategy Segments
Identify potential areas
Identify the potential of areas of interest, using Local Area data and competitor insight
Spatial and distance analysis
Examining the relationship between customers and site locations
Benchmark performance
Benchmark performance and create trade areas
Mapping and visualisation
High quality mapping and data visualisation
Simple user interface
Simple and straightforward user interface
Tailored access
Access can be tailored and customised to suit your needs
Support and training
In-product support & training, and Helpdesk support available Monday – Friday
Get in touch to find out how App Library Micromarketer can help your business
Frequently asked questions
Yes. There is support embedded within the product, from quick start guides to full training guides, and our Helpdesk are available Monday – Friday. Introductory training will also be available to schedule on request.
Any of Experian’s Local Area data assets can be subscribed to and accessed within App Library Micromarketer; access to datasets is flexible and can be tailored to your organisational need. You can also bring in your own customer and location data into the system for analysis, in addition to third party datasets.
The software and data media is delivered securely via SFTP (Secure File Transfer Protocol), the installation itself can be performed remotely or via a site visit.
All Experian data is installed upon your local hard drive, any user data could be stored locally or on a shared drive.