Communicating with the right type of consumers is critical for the growth and success of any organisation. ChannelView enables organisations to target relevant audiences consistently across a range of online and digital marketing channels.

The benefits at a glance:

  • Connecting offline marketing audiences to online digital channels
  • Link and enrich your own digital CRM with Experian’s core modelled attributes, propensities, and segmentations
  • ChannelView as a service can be accessed via API for enrichment and our Bureau Delivery team for online audience activation
  • Re-built from scratch monthly to maximise data quality and adhere to data subject preferences
  • Powering consistent marketing.
  • Connect your digital identifiers to Experian's consumer behavioural insights to make informed decisions about your digital marketing strategy

Tell us about you and your company’s needs:

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With help from Experian’s tracing solutions, we were able to reduce our ‘goneaways’ back book and reunite more of our customers with funds owed to them. This solution helps us work towards our original purpose of helping people take responsibility for their future and achieve a lifetime of financial security. The communication with Experian throughout the project was fantastic and we’re pleased with the results.
Sarah Simpson, Aegon

Functionality that delivers your goals

Re-built from scratch every month, ChannelView draws together permissioned data from trusted partners to create a single database of linkage identifiers, including email and mobile records connected to verified names and addresses that can be used in conjunction with Experian's ConsumerView insights and segmentations solutions to help you gain a deeper picture of your target audience(s), and connect with them consistently across online channels such as social media; display advertising; and addressable TV.

Product Specification

Free Demo

No, not available.

Demo options

Deployment

Cloud based, On prem/Bureau

Data integrations

Custom Integration available

FAQs