Understanding consumers is critical for the success of any organisations

ConsumerView contains a broad and accurate range of demographic, socio-economic and behavioural characteristics on both adults and households in the UK.

This wealth of insight can be linked to online personas enabling the same depth of understanding across both offline and online channels, providing cross-channel insight and intelligence to deliver and maintain profitable customer relationships. With comprehensive prospect data, all in one place, Experian ConsumerView enables you to extend the reach of your marketing campaigns.

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ConsumerView delivers rich insight

By using ConsumerView, your organisation can ensure that you truly understand who your most valuable are and how they like to interact with you, ensuring your marketing campaigns are sent using the right message is sent to the right person.

ConsumerView provides a single, definitive and consistent view of the UK adult population including a broad and accurate range of demographic, socio-economic and behavioural characteristics on both adults and households in the UK.

Containing a range of actual and modelled attributes, segmentations and propensities, relevant to any industry. It can help to enrich your customer information for insight and to more effectively manage the customer relationship. Experian consumer data is unique due to its breadth and depth.

The challenges of managing customer data

  • Are there gaps, duplicates or errors? Does our data cover every channel we want to communicate with our customers through?
  • How do I gather better, more in-depth insight on my customers to help me more effectively manage my customer relationships and increase average lifetime value?
  • How do I identify my most likely prospects, and know when and how to contact them?
  • These issues can be multiplied if you have data coming from different channels and with different levels of relevancy.

How we can help improve your understanding of customers and prospects

  • Generating insight on individuals, household and neighbourhoods.
  • Enriching your database of transactional data with valuable demographic, consumption and attitudinal information.
  • Modelling customer and prospect behaviours to create consumer specific segmentation or propensity models to anticipate and predict consumer behaviour.
  • Enabling the selection of names and contact information from the prospect universe for relevant marketing and communications across traditional and digital media.
  • Being able to draw a link between the online, identifiable data and Experian’s offline demographic and lifestyle information, providing cross-media linkage between any customer and contact point.

Detail behind the data

ConsumerView data covers circa 51 million UK adults. Containing a range of actual and modelled attributes, segmentations and propensities, this data can be used to provide a prospect list relevant to any industry and help to enrich your customer information for insight and to more effectively manage the customer relationship.

Experian consumer data is unique due to its breadth and depth, the inclusion of a market leading demographic tool (Mosaic) and its ability to link offline and online data.

Refreshed monthly, Experian consumer data covers all channels and includes:

Individuals
Our data covers circa 51 million adults (circa 25 million prospectable)

Address data
Over 25 million households (circa 16.5 million prospectable)

Email data
Circa 8.5 million email addresses

Digital and social reach
Circa 26 million email addresses and 15 million mobile numbers for linkage purposes.

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How can I access ConsumerView?

Dependent on your needs, we will provide a solution that fits with your budget and requirements, but you can rest assured that all of our data is collected, compiled and delivered whilst maintaining and adhering to industry legislation and regulations.

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The benefits at a glance

Accurate data in real time

APIs provide accurate data in real time, giving a smoother customer experience, a more efficient process and faster decision making

Enriches your database

with actionable attributes

Diverse insight

Generating insight on individuals, household and location

Simple to integrate

Access our data via ConsumerView API in seconds

Get in touch to find out how ConsumerView can help your business

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