Understanding consumers is critical for the success of any organisations. ConsumerView contains demographic, lifestyle, behaviours and socio-economic characteristics to put actionable insight into the head of your organisation.

The benefits at a glance:

  • Enriching your database with actionable attributes
  • Access our data via ConsumerView API in seconds
  • Generating insight on individuals, household and location
  • Fully documented with data profiles available for characteristics
  • APIs provide accurate data in real time, giving a smoother customer experience, a more efficient process and faster decision making
  • Personal customer experience across channels

Tell us about you and your company’s needs:

By signing up to Experian business marketing communications you will receive the latest research, insight, news and invites to events and webinars. Experian offers a wide range of products and services. We will do our best to send you only communications that we deem to be relevant to you, your job and your business. You can change your mind at any time.

 View our Privacy Policy for details on use and storage of your personal data.

*Denotes a required field     

With help from Experian’s tracing solutions, we were able to reduce our ‘goneaways’ back book and reunite more of our customers with funds owed to them. This solution helps us work towards our original purpose of helping people take responsibility for their future and achieve a lifetime of financial security. The communication with Experian throughout the project was fantastic and we’re pleased with the results.
Sarah Simpson, Aegon

Functionality that delivers your goals

By using ConsumerView, your organisation can ensure that you truly understand who your most valuable are and how they like to interact with you, ensuring your marketing campaigns are sent using the right message is sent to the right person.

ConsumerView provides a single, definitive and consistent view of the UK adult population including a broad and accurate range of demographic, socio-economic and behavioural characteristics on both adults and households in the UK. Containing a range of actual and modelled attributes, segmentations and propensities, relevant to any industry. It can help to enrich your customer information for insight and to more effectively manage the customer relationship.

Experian consumer data is unique due to its breadth and depth.

Product Specification

Free Demo

No, not available.

Demo options


Cloud based, Instant Access, On prem/Bureau

Data integrations

Custom Integration available

cta_bottom image

Experian ConsumerView

The most descriptive and comprehensive view of UK Consumers

Download Product Sheet