Goad reports

Goad reports provide an up-to-date picture of retail supply and consumer demand in over 3,000 Goad surveyed town centres in the UK and Ireland. Depending on the type of report you buy, you can focus on supply or demand. Supply factors include floor space across trade types, and the number of outlet counts and vacant premises in a particular centre. Demand factors include shopper catchments and analysis of how consumer expenditure is likely to change in the future. You can even benchmark any number of separate shopping areas against a specific centre.

Centre report

Defines the retail extent and composition of a town centre, showing the number of premises in 31 trade types and the retail space allocation across each of them.

Catchment profile

Measures the profile and extent of the local consumer base in relation to a town centre and identifies the individual types and demographic groups that make up a local shopper catchment. 

Comparison report

Compare any number of Goad surveyed town centres with a specific retail centre. Your data is broken down into Convenience, Comparison, Service, Miscellaneous and Vacant retail sectors and is indexed against a base of your choice, such as the UK or other towns in a local authority, allowing you to compare your centre against regional or national averages.

Category report

Complete breakdown of floor space and outlet counts for 100 individual trade types in the Convenience, Comparison, Retail Service, Leisure, Financial/Business Services and Vacancy sectors, allowing you to assess the vitality and viability for all the retail outlets within a town centre, described as an Index value. This also indicates an over or under representation in each category compared with a national average for that figure. 
Download a sample Goad category report.

Town Centre Shopper report

Describes the type of consumer who shops in a retail or town centre, helping you to understand the main supply and demand variables that directly affect an area’s retail economy. Also explains how your report figures have been calculated and should be interpreted. Town Centre Shopper reports are available for any location in the UK and provide clear answers to key retail-focused questions in the following areas:


Shopper catchment profile


Shopper demographic profile


Shopper population leakage


Shopper expenditure leakage


Shopper profile comparison


Consumer expenditure


Future retail spend


Retail ranking

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