Experian Goad is a retail property intelligence system that helps retail developers, property investors, planning professionals, and commercial agents to identify profitable locations for retail property development and investment projects. It offers comprehensive retail location plans and easy to use reports covering over 3,000 shopping areas in the UK and Ireland.

The benefits at a glance:

  • Online access to accurate mapping data for 3000+ retail centres across UK and Ireland
  • Query individual retail unit data, including activity, holding company and use class
  • Edit mapping polygons with split/merge functionality
  • Generate custom mapping outputs, with templates including images, multiple map windows and thematic data
  • Analyse trends in retail evidence, such as vacancy rates, over a given period of time
  • Goad plans can be appended with associated data, for example, licensed premises hours of business or rateable value
  • GIS formats such as MapInfo, GeoConcept and ArcGIS makes it easy for you to map, query, extract and analyse the key retail information
  • Goad reports provide a snap-shot of the retail status or demographic make-up of your town centres

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With Mosaic UK, we weren't disappointed by the data resources and technologies placed at our disposal. The difference between pre and post-Experian campaigns is as clear as black and white.

Functionality that delivers your goals

Experian Goad products and services illustrate up to date physical layouts of retail centres and provide detailed consumer propensities, allowing clients to make more informed business decisions. You can:
• Quickly search and analyse prime sites for retail property investments and developments.
• Improve consumer demographic and expenditure analysis.
• Enhance marketing collateral for lettings and disposals.
• Boost retail property planning, development and management strategies.

Product Specification

Free Demo

Yes, available.

Demo options

Self Guided


Cloud based

Data integrations


To use Goad Portal, you must be using a compatible browser and a PDF reader installed if you are wanting to download / view PDF Goad plans. The compatible browsers are: - Google Chrome - Internet Explorer - Firefox - Safari We recommend using Adobe Reader for the viewing of PDF outputs.