Selecting your audience
You’ve done the groundwork to create your audience profiles and personas, now you need to build your audiences and execute your campaigns across your chosen channels. Often this is done in silos, with individuals working in a single channel and building a new audience each time. It doesn’t have to be this way, though – Experian has a solution that enables you to build your audience once and use it across multiple channels.
Solutions for selecting your audience
Audience Engine provides instant access to Experian data to execute campaigns across multiple destinations.
Experian WorldView provides immediate access to geo-level insights to help you make effective location planning decisions and run marketing campaigns globally.
Build once for efficiency
There are many pressures on marketing functions, but one of the top metrics is return on investment (ROI). Many campaigns or channels are selected primarily with this in mind. This is often difficult to measure effectively when multiple channels are being used, however. You can increase efficiency, and thereby improve ROI, by using the same base set of audience selections, building once and deploying multiple times
Solutions for building once for efficiency
Experian Consumer Onboarding checks multiple data points to ensure a new potential customer is really who they say they are, without impacting the customer application journey.
Consumer Sync is a linkage solution that connects and converts a wide mix of signals, channels, and devices.
Upload your audience to a publisher
Your audience is ready, but how do you activate it, and where? You need to deliver your audience to the publisher, often a tricky and time-consuming task regardless of whether it’s a digital audience or a simple file. Happily, it’s possible to speed things up with the right solution. Experian, for example, has a platform with direct connections to most major publishers that can display your audience’s size before you load it.
Solutions to upload your audience to a publisher
Audience Engine provides instant access to Experian data to execute campaigns across multiple destinations.
Using a constant 'data currency'
When working with multiple publishing partners or across borders, one of the most challenging tasks is to achieve consistency in your audience selections. Using a single source of data, such as Experian, you can create the same audiences and use it with the majority of publishers around the globe. Using a common data currency saves time and enables you to be consistent in audience selection and measurement.
Solutions for using a constant 'data currency'
Audience Engine provides instant access to Experian data to execute campaigns across multiple destinations.
Experian WorldView provides immediate access to geo-level insights to help you make effective location planning decisions and run marketing campaigns globally.
