Experian's Partner Audiences give you access to a wide range of variables that sit outside of Experian's ConsumerView offering.
Working with Partner Audiences gives you the ability to choose from a wide range of supplementary markets including:
Health and Beauty (Boots);
Spend Trends - Card transaction data analysis;
Automotive Value Segments
The benefits at a glance:
Delivering quality partner audiences for marketing selections
Extended choice of Premium Partner audiences
All in one place - no need to activate across different suppliers
Available via Audience Engine or direct in channel
Common linkage via Mosaic and other Experian Variables
Key partnerships exclusive to Experian
Tell us about you and your company’s needs:
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With help from Experian’s tracing solutions, we were able to reduce our ‘goneaways’ back book and reunite more of our customers with funds owed to them. This solution helps us work towards our original purpose of helping people take responsibility for their future and achieve a lifetime of financial security. The communication with Experian throughout the project was fantastic and we’re pleased with the results.
Sarah Simpson, Aegon
Functionality that delivers your goals
Additional partner audiences give you hundreds of extra segments to choose from in your marketing selections. Whether you want to identify audiences who are likely to drive a specific type of car or people who are in the home mover journey, Experian partner audiences can deliver this insight.
Working with a range of partners means that all your audience needs are taken care of in one place, made available to you via Experian's Audience engine platform or as selections within social media or Connected TV.