Segmentation models & strategies
Knowing how your customers tick is at the heart of a good marketing strategy. When you use bespoke customer segmentation to profile and understand your audience segments, you can offer them the right solutions or products at the right time, in the right way. Reach people in a certain area with geographic marketing segmentation or find customers who are likely to act in a certain way with behavioural target market segmentation – the list goes on.
Related links
Why marketing segmentation matters for your business. Read our insights
Segmentation models & strategies solutions
Our flagship product Mosaic segments individuals and households into detailed groups, helping your marketing communications to get strong results.
Financial Strategy Segments offers insights based on consumer financial needs. Make better decisions using segments to bring customer data to life.
Find the right demographic types for you
For your business to grow, you need to keep reaching new people. But how do you know who they are? Segmentation helps you identify customers by their behaviours, demographics, location, gender, age or attitude. So you can be sure that every marketing communication you send will reach someone who is open to its message. The result is a marketing budget that works harder and delivers more.
Related links
Read our insights on how big data is changing the world of business
Solutions for finding the right demographic types
WorldView is customer segmentation software for global marketing. Segment customers by age, income or expenditure with a database for 90+ countries.
Our flagship product Mosaic segments individuals and households into detailed groups, helping your marketing communications to get strong results.
Marketing segmentation for insights
Get the most impact from every pound you spend. Whether you’re improving speed and performance in your warehouse, investing in new retail stores or building infrastructure projects, it’s vital to know that you’re working efficiently, in a way that will give you optimum results. Bespoke customer segmentation will provide you with a wealth of insights on how people behave in different locations or situations.
Related links
Find out more about Financial Strategy Segments and group your consumers by financial needs
Marketing segmentation for insights solutions
Financial Strategy Segments offers insights based on consumer financial needs. Make better decisions using segments to bring customer data to life.
WorldView is customer segmentation software for global marketing. Segment customers by age, income or expenditure with a database for 90+ countries.
Get into the detail with micro segments
Sometimes larger audience segments won’t give you the detailed information you need. When you want to look a bit closer, micro segments marketing shows you smaller groups of people defined by specific customer demographic measures, behaviours and attributes. Experian consumer data covers over 49 million UK adults, with over 500 marketing segmentation variables, so detail really is our thing. We also have a range of marketing segmentation software products to help you get the results you want.
Related links
Dive into the detail with our thinking on the changing world of marketing segmentation.
Get into the detail with micro segments solutions
Mosaic Shopper offers all the data strength of our flagship Mosaic UK software, with the option to target consumers by specific retail behaviours.
ConsumerView provides a comprehensive look at the UK adult population and is a great software choice for harnessing the power of micro segmentation.
