Drive strategy and prioritise your resources where they will have the biggest impact through understanding those consumers that interact with your organisation. Building bespoke models using industry leading Machine Learning techniques to predict consumer propensities, whether that be to make their first purchase or to use your online services.
The benefits at a glance:
Expert analytical team
Access to the largest most up-to-date data sources in the UK
Intuitive visualisation for use across our organisation
Latest machine learning techniques
Fully transparent models that are ready to deploy
Support deployment in client systems
Tell us about you and your company’s needs:
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With help from Experian’s tracing solutions, we were able to reduce our ‘goneaways’ back book and reunite more of our customers with funds owed to them. This solution helps us work towards our original purpose of helping people take responsibility for their future and achieve a lifetime of financial security. The communication with Experian throughout the project was fantastic and we’re pleased with the results.
Sarah Simpson, Aegon
Functionality that delivers your goals
In a world where vast quantities of data are created every second, it can be difficult to cut through the noise and focus on the most relevant and actionable insights to improve your organisation's performance. Identify and visualise the shared characteristics amongst consumers across different areas of your organisation or by behaviour. Create tailor made groupings on a range of characteristics such as geography and demographics. Utilise detailed market research to fill the gaps within your consumer understanding to get a full picture of your consumers, but also those of your key competitors and market size for the UK. Deploy cutting edge machine learning techniques to predict future behaviours and interactions across a variety of applications including purchasing, channel preference and attrition.
No, not available.
Custom Integration available
Consumer Understanding and Modelling
Providing actionable insight about customer attitudes, behaviours and demographic traits to drive improved performance for your organisation.