Motor Auctions & Remarketing data

To remarket a vehicle well you need to know as much as you can about it. Look for solutions that can pair vehicles to detailed specifications via easily obtained information like its registration plate. A tool like Experian’s AutoCheck can reveal key elements such as engine capacity, transmission type, tyre size and year of manufacture.

When validating vehicles, you need to cover a lot of bases. Is it subject to any outstanding finance which may affect its ownership? Has the vehicle previously been written off, exported, stolen, or scrapped? Save time tracking down this information with the help of an automated solution like Experian’s AutoCheck, which can also reveal its full ownership history and mileage.

Who is currently registered as the car’s keeper? Ordinarily uncovering this information demands form filling, postage and a host of lengthy delays. Register with a service like Experian’s DVLA Keeper Enquiries and you can submit multiple queries in seconds, typically receive the results within one working day, and view previous queries online for up to 21 days.

A broad value of a make and model isn’t hard to find, but the current value of a specific vehicle can be much more difficult to determine. A tool like Experian’s AutoCheck can help combine age and condition data with current pricing from three industry-leading providers to provide you with a precise valuation for the exact vehicle you’re looking to sell.

Auction-based valuations come with a latency of up to 60 days, which means they’re quickly out of date. Look instead for a valuation solution – like Cazana – which refreshes its data every 24 hours to ensure your prices are an accurate reflection of the changing marketplace.

Knowing how much a vehicle may be worth today is useful, but how about tomorrow, or next week, or further down the line? Once again, data provides the answer. A solution like Cazana makes full use of machine-learning and analytics to confidently predict the future prices of vehicles as well as their current value.

Stock valuations can be time-consuming to perform by hand or vehicle-by-vehicle. Batch solutions such as Experian’s Vehicle Value Audit make the process much simpler, allowing you to view your entire portfolio and comparing the value you’ve assigned to each vehicle against the CAP valuation data to highlight any variations.

Consumer classification systems are designed to help you identify those segments of the UK population most likely to be receptive to your campaigns. By profiling your existing customer database, a tool like Mosaic is able to create segments it can then match to Experian’s extensive prospect lists to uncover potential new customers.

Once you’ve found your audience, how do you best engage with them? Automated marketing solutions help identify the best avenues through which to push your campaigns. Experian’s marketing solutions, such as Audience Engine, ensure your audience remains consistent across multiple channels and publishers.

Each campaign you run can deliver insights to help you better plan future campaigns, whether it’s minor tweaks or a complete rethink. Audience profiling tools such as those found in Mosaic don’t simply measure existing audiences: they can help to reveal newer, more nuanced segments and help diversify your future business prospects.

Gathering data about vehicle status is a necessary part of performing due diligence, as it helps to reduce or even avoid the risk of vehicle fraud. Employing a solution such as Experian’s Asset Event Manager helps automate these checks and can be tailored to provide alerts of events which could affect the vehicle’s value or any future sale.

It pays to centralise the entirety of your vehicle data, since accessing everything you need from one place helps raise insights and highlights potential issues. Asset Event Manager allows you to customise what you see, set different levels of access for different staff members, and can generate tailored reports to help manage risk more quickly and efficiently.

Maintaining accurate and up-to-date customer records is just as important as keeping strong vehicle records. Good customer data ensures you keep tabs on what your clients need, so communications remain relevant and wanted. Options like Experian’s data cleansing services can also draw in additional insight from external sources to provide you with a more complete picture of each customer and vehicle.