What is Point of Capture?

Point of Capture describes when data is collected for the first time. An example of this would be the first time someone’s contact details are captured on a web form or by a call centre.

How does Point of Capture help with data quality?

The Point of Capture stage of data collection is key for data quality as the moment a customer enters their contact details is the best time to implement any validation. Address, Email and Mobile validation can be applied to the relevant fields to verify in real-time the accuracy of the data, meaning:

• No inaccurate data enters your database, compromising its integrity.
• Any typos or mistakes can be identified straight away and therefore corrected without having to re-contact the customer – saving time and money.