Contact data validation

Discover how to verify customer contact details at all stages of the customer journey.

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Can you trust that the contact data you hold on your customers and prospects is accurate and up to date?

Today’s smart validation solutions can help you verify your customers’ phone, email and address details. They also hook into your existing CRM and ERP systems to make the process painless and quick. Find out more using the links below. Whatever your problem, Experian is here to help. Find out how our products and services can help you validate contact details and ensure the data you capture is accurate.

Email validation

Email remains a powerful messaging tool, but sometimes customers accidentally fill in the wrong details, or scammers try to flood your lists with fake sign-ups to harm your reputation. Tools like Experian’s Email Validation can verify addresses as they’re entered, suggesting corrections for invalid entries. They also check that email addresses are genuine, which reduces bounce rates and the chance of your emails being blocked as spam.

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Stay in touch

If your contact information is wrong or out of date, your emails won’t reach your prospects’ inboxes and you’ll be unable to make contact. A product like Experian’s Email Validation helps ensure you’ve got the right information so that your messages can be delivered to both existing customers and potential leads.

Solutions to help stay in touch with customers

Increase your email deliverability and improve your ROI in real-time capture or bulk cleansing.

Email Validation

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Improve deliverability rates

Fake or incorrect emails result in bounces, which in turn impacts your reputation as a sender and reduces deliverability. By validating your email lists you’ll keep your bounce rates low and ensure your emails don’t fall foul of anti-spam tools. Experian’s Email Validation goes further, automatically suggesting corrections as emails are entered if they’re invalid.

Solutions for improving delivery rates

Increase your email deliverability and improve your ROI in real-time capture or bulk cleansing.

Email Validation

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Prevent unwanted sign-ups

In addition to harming your email deliverability rates, inaccurate, fake and harmful email addresses aren’t credible prospects. Ensuring the contact details you capture are valid means your sales and marketing teams don’t waste time and effort chasing non-existent leads.

Solutions for preventing unwanted sign-ups

Improve your customer contact data with Experian Data Validation solutions.

Data Validation

Data Quality Solutions are the fastest way to capture, standardise, validate, enrich postal addresses, email and phone numbers globally in real-time at the point of data entry.

Data Quality Solutions

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Streamline your processes

Going through your email address lists manually is both costly and time-consuming. An automated API like Experian’s Email Validation captures and verifies email addresses as they’re entered to ensure you gain genuine, error-free email addresses at the point of first contact. Going forward, you can save more time by making use of a third-party data-auditing service, such as Experian’s Professional Services team, to regularly check and update your lists so they remain complete and accurate.

Solutions to help streamline your processes

Increase your email deliverability and improve your ROI in real-time capture or bulk cleansing.

Email Validation

Data cleansing solutions for your business. Reduce financial wastage, improve customer loyalty and boost trust in your data.

Data Cleansing

Further reading on email validation

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We can tailor our email validation solutions to meet your business needs. Let's talk.

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Address validation

How can you ensure that the postal addresses you collect and store are genuine, valid and accurate? The answer is to look for solutions that can perform speedy validation in real-time using authoritative sources. On top of that, make sure they deliver consistent reference data for use in real-time or one-off bulk scenarios. Finally, look at their bulk data validation capabilities. Can they handle both your own records during routine data cleansing operations as well as any data you feed into your organisation from outside sources?

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Ensure addresses are recorded correctly

The best time to audit addresses is when they’re first entered onto your CRM system, website or online form. Solutions such as Experian Address Validation check the details entered against a range of official sources spanning 245 countries to ensure the data captured is accurate and complete.

Solutions for helping record addresses correctly

Address validation and verification. Powerful address validation data from 240+ countries to deliver accurate and fast results.

Address Validation

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Capture addresses quickly

While it’s important you record customer addresses accurately, entering addresses line by line is time-consuming. Experian Address Validation offers real-time validation and enrichment that allows you to auto-populate address fields based on limited user input, such as a postcode. This cuts data entry time by up to 80%, delivering a better experience for your end-users.

Solutions for capturing addresses quickly

Address validation and verification. Powerful address validation data from 240+ countries to deliver accurate and fast results.

Address Validation

Improve your customer contact data with Experian Data Validation solutions.

Data Validation

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Use everywhere

There’s no need to implement new systems to incorporate address verifications systems. Look for a solution that’s designed to integrate with your existing systems rather than the other way around. Experian Address Validation is extremely flexible – it can be incorporated into your websites, PoS systems, call centres and a wide range of CRM, ERP and ecommerce applications.

Solutions that integrate with your current system

Address validation and verification. Powerful address validation data from 240+ countries to deliver accurate and fast results.

Address Validation

Data validation integrations. Integrate address, email, and phone validation into your favourite applications.

Enterprise Application Integrations

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Enrich your address details

A good address verification system does more than simply validate addresses, it also allows you to link them to additional information to provide a more detailed view of your customers. For example, Experian Address Validation enables you to attach additional attributes, such as coordinates for latitude and longitude, as well as lifestyle, demographic and business data. All these elements are then linked together using Unique Point Reference Numbers (UPRNs).

Solutions for enriching your address details

Enhance your data today with our demographic, location, and business data sets from Experian's enrichment software.

Data Enrichment

Utilities Enrichment provides live data to energy providers, brokers, gas & electricity comparison sites, for easy, compliant switching under Ofgem Faster Switching Programme.

Utilities Enrichment

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Update addresses

People’s contact details can change over time, so it makes sense to periodically go through your contacts database checking for outdated and inaccurate information. A good service, like that provided by Experian Data Cleansing, enables you to audit your databases on a regular basis or as required, for example, ahead of marketing campaigns. These audits verify every address: updating, cleansing, enhancing and suppressing as necessary to ensure your database remains accurate, complete and compliant.

Solutions designed to help audit your addresses

Data cleansing solutions for your business. Reduce financial wastage, improve customer loyalty and boost trust in your data.

Data Cleansing

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Meet GDPR regulations

Suppressing records is a key part of maintaining accurate data records. Aside from ensuring you remain compliant, data suppression reduces the risk of miscommunication and helps reduce waste by removing contact details of those who can’t or won’t respond. Experian can suppress records using over 180 million records from a range of datasets, including two exclusive sets: Absolute Movers and Mortality Suppression.

Solutions to help meet GDPR regulations

Experian Aperture Data Studio lets you build the most consistent, accurate, and holistic views of customer data available.

Aperture Data Studio

Further reading on address validation

Get in touch

We can tailor our address validation solutions to meet your business needs. Let's talk.

Speak to an expert

Mobile and phone validation

SMS and the traditional phone call remain two very effective ways of engaging with customers, so it’s important the phone numbers attached to your users are vetted to confirm they’re active and valid. Here we show you how to avoid a time-consuming, costly manual process with the aid of automated – and reliable – verification systems.

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Man validating his phone number on his mobile phone
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Perform thorough checks

There are many factors that determine the validity of a phone number: the number syntax and format, country code and number length to name a few. Automated phone verification systems can go the extra mile and confirm a number is correct. They can also verify the number’s network provider and its existence on the network, its porting status and whether it can be reached, all of which helps ensure you don't waste time trying to contact unreachable prospects.

Solutions for performing thorough checks

Mobile and phone validation. Boost the effectiveness of your marketing communications and validate your mobile data.

Phone Validation & Verification

Man using his mobile phone to verify his details while out shopping

Verify numbers as they’re captured

One way to check numbers when they’re entered onto your system is to use SMS messages to provide multi-factor authentication during customer onboarding. It improves your customer experience and ensures that important communications (including subsequent SMS messages) will reach the customer from the off.

Solutions to aid number verification

Mobile and phone validation. Boost the effectiveness of your marketing communications and validate your mobile data.

Phone Validation & Verification

Woman auditing her customer contact database on her laptop

Audit your database regularly

People are always switching phones (and numbers) and moving home. By periodically submitting your database to a trusted partner such as Experian’s Professional Services team, however, you can ensure your database remains accurate, up to date and compliant no matter how often your clients change their contact details.  The experts at Experian’s Professional Services purge fake, incorrect and dead numbers from your lists and provide you with a useful summary of your phone data’s overall health.

Solutions to help auditing your database

Mobile and phone validation. Boost the effectiveness of your marketing communications and validate your mobile data.

Phone Validation & Verification

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A solution you can trust

You need to know the product you pick is comprehensive – and proven. Experian’s phone validation service covers 100% of mobile phones in the UK and Ireland, and is partnered with over 1,500 telecommunications providers across more than 220 countries. In 2019, it was used to validate no fewer than 500 million phone numbers.

Solutions providing comprehensive coverage

Mobile and phone validation. Boost the effectiveness of your marketing communications and validate your mobile data.

Phone Validation & Verification

Further reading on phone and data validation

Get in touch

We can tailor our mobile and phone validation solutions to meet your business needs. Let's talk.

Speak to an expert

Integrate checks into your CRM and ERP systems

Small mistakes can have a big knock-on effect when it comes to your CRM (Customer Relationship Management) and ERP (Enterprise Resource Planning) systems. If you’re still inputting important contact details manually, it’s time to consider a different approach – one that integrates with your current systems to capture accurate contact data at point of entry, plus perform ongoing checks to ensure those records remain accurate, up to date and compliant with regulations.

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Young woman in the office evaluating her CRM system

Improve the quality of your decision making

Good decisions rely on good data. Research indicates that organisations believe that almost one-third of the data stored in their CRM is inaccurate, which has a detrimental effect on your insight and decision making. Maintaining an accurate and up-to-date contact database is a necessary first step in the process of transforming your records so they can help you make smarter, more informed decisions.

Solutions to help your decision making

Data validation integrations. Integrate address, email, and phone validation into your favourite applications.

Enterprise Application Integrations

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Boost returns and lower costs

The more accurate your customer contact information, the more effective your marketing campaigns. Increased deliverability ensures your communications reach the right person in a timely manner, resulting in more cut-through and profitable campaigns. You’ll also reduce the financial impact of data errors and improve your customer experience.

Solutions to help boost profitability

Data validation integrations. Integrate address, email, and phone validation into your favourite applications.

Enterprise Application Integrations

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Hassle-free integration

You shouldn’t have to switch systems to improve contact data validation. Look for a solution that’s capable of integrating easily with your current CRM, ERP and eCommerce setup – Experian’s data management products, for example, mesh effortlessly with SAP, MS Dynamics 365 and Salesforce systems.

Solutions to aid hassle-free integration

Data validation integrations. Integrate address, email, and phone validation into your favourite applications.

Enterprise Application Integrations

Happy looking customers entering their details online

Improve brand perception

Every point in your customer journey plays an important role in boosting your reputation. Choose a contact validation system that not only ensures customer details are valid from the get-go, but which also offers clients time-saving tools, such as auto-complete suggestions to simplify data entry.

Solutions to help improve the customer journey

Data validation integrations. Integrate address, email, and phone validation into your favourite applications.

Enterprise Application Integrations

Improve your customer contact data with Experian Data Validation solutions.

Data Validation

Further reading on data integration

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We can tailor our data integration solutions to meet your business needs. Let's talk.

Speak to an expert

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