DMPs and data-informed decision making
How to use a DMP to improve the efficiency of your media spend and the effectiveness of your marketing
Combining real time execution (i.e. programmatic) with the data-crunching power of a DMP enables intelligent 1-2-1 interactions to become a reality. This ‘data-informed decision making’ is real-time execution and then some.
Many organisations are using programmatic, but not nearly as many are using DMPs and that is a missed opportunity. In this paper we explain the way 'data-informed decision making' and the use of a DMP can work for your business and drive media spend efficiency.