Data can be bewildering and difficult

Dealing with good data is vital for making great decisions – but it’s only useful once you’ve turned that data into insight. With four in ten businesses already struggling with the volume and complexity of their data, realising its true potential means taking advantage of the best tools and advice.

Consumer Information

A business which knows its customers is one with the power to build positive relationships and deliver the kind of personalised service today’s customers expect – yet in this complex era of big data only 35% of organisations are able to draw any value from their data sets. Intelligent use of analytics can help you turn information into insight.

Colleagues discussing customer data

Further reading on consumer information

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Financial forecasting

Analytics tools are not only good for generating insights about your organisation’s current state of play. Tap into the right data sets and predictive models and you can uncover opportunities and risks which may occur in the future. With the right analytics you’ll be able to make the perfect plan for your business, whichever way the financial market happens to swing.

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Business intelligence

Performing precise analytics brings B2B interactions into focus. With the right data and powerful tools, you can offer your organisation all the insights you need. That includes everything from potential prospects and marketing opportunities to deep dives to uncover exactly who you’re dealing with – and just what kind of footing your relationship is likely to stand on going forward.

Colleagues discussing data intelligence to formulate a plan

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Frequently asked questions

Below are some of the common questions around data analytics and our answers.

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