About this webinar
How do you find new customers in an complex world where, paradoxically, prospects can find more information than ever but it’s hard to find the suppliers they can trust?
The business to business world has never seen so much change. The impact of economic turbulence, digitalisation and now with the rise of AI, you need to keep up, or lose out to the competition.
As an expert in B2B markets, we combine insight with innovation to bring you the latest thinking to fuel your sales and marketing campaigns. Join us to find out more.
The biggest trends in B2B Prospecting
Date: Tuesday 31 October 2023
Time: 2pm
What will we cover?
Meet the speakers
Toby Alderson-Smith
Lead Consultant, Business Data Services, Experian
Toby has nearly 30 years’ experience of working with clients in the B2B data services sector. These have ranged from Baking and Utilities businesses to Local Authorities and Government Departments. His main focus is on the use of data to help strategic marketing decision making and optimising the sales and marketing pipeline.
Mark Windeatt
Market Engagement Director, Business Data Services, Experian
Mark has 15+ years’ experience working across Credit and Risk, Financial Crime and now focuses solely on the Business Data Services domain. Working across all three areas of the BI business, Mark brings with him a wealth of knowledge and expertise, ensuring clients are directed to the most appropriate product and or process. Mark understands business needs in the ever changing market, assisting his product colleagues by sharing valuable insights as to how better to help his clients.
James Ison
Head of UK Macroeconomics, Experian
James joined Experian in August 2013. He holds an Economics BSc (1st class honours) from the University of Sheffield, and an MPhil in Environmental Policy from the University of Cambridge. He leads in producing Experian’s monthly UK macroeconomics forecast as well as disaggregated income and spending forecasts by household.
Our webinars are hosted on the GoToWebinar platform. If you are aware of any restrictions within your organisation that prevents you from connecting to events hosted this way, please reach out to us as we will be happy to review how we can support you to ensure you do not miss out. Please contact our Events Team to discuss.