Choose the right data sources
Where can you go to unlock all the missing information from your customer records? Credit bureaus are a useful source for assessing customer risk and creditworthiness, but don’t overlook other datasets: Experian offers a wide range of records that can be used to both validate and deepen the data you already hold.
Solutions to help choose the right data source
Data management solutions for your business. Take control of your data, improve performance and strengthen customer insights.
Understand your customer finances in detail
Open Banking unlocks access to a wider financial picture of your customers, but how do you convert all that raw data into meaningful insight? One solution is to harness algorithms that can identify and categorise transactions to reveal spending patterns and uncover potentially vulnerable customers. One example is Experian’s Categorisation as a Service (CaaS), which can be used to analyse both your own transactional data as well as consumer-consented data from Open Banking.
Solutions giving more a detailed customer insight
Categorising transactional data and insights so you can make better, more informed decisions at every step of the credit lifecycle.
Deepen your customer understanding
A customer’s financial data tells only part of their story. Look for ways to add colour and depth to the view of your customers by calling on services that are capable of tapping into demographic, lifestyle and non-financial product information as well. Experian’s Open Data Platform (ODP) has a repository of over 150 API endpoints that you can use to connect to numerous data sources.
Solutions to deepen your customer understanding
ExPin allows you to make more informed decisions and give a better customer experience.
Merge records from other sources
The best data bureaus will allow you to mix their rich sources of data with your own, so you can link records and build a more complete picture of your customers and prospects. To avoid errors, look for a tool that can accurately match the right customer to the right records. Experian’s ExPin references over 2 billion pieces of data to minimise duplicate records, for instance.
Solutions to help merge records from other sources
ExPin allows you to make more informed decisions and give a better customer experience.
Unlock wider customer insight – fast
You’ve created a detailed picture of your customers, but how do you go about using that information to make better decisions? Consider the benefits of an automated analytics system that can process all that extra data in seconds to reveal the insights you need. Experian Ascend is a good solution for this. It’s a complete analytics platform that lets you build a range of scorecard, benchmarking and customer management analysis in real time.
Solutions unlocking wider customer insight
Ascend helps you make smarter business decisions. Unlock your advantage, grow your business and serve your customers better with powerful insights made simple.