Digital publishers

Maximise revenue potential across your digital properties.

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See the power & potential in your traffic for free

Claim your free test of our advanced digital linkage solution, Consumer Sync. It combines extensive audience insights and identifies and expands your most valuable audiences, allowing you to grow revenue through advertising and generate wider readerships.

We think it’s time to learn more about your audiences. Get a free report from us today.

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Gain control and effectively drive value from your traffic

In an ever-changing AdTech industry, we can help increase the value captured from your audiences, both now and in the future.

By pairing our signal-agnostic linkage solution with our vast audience insights, both built with privacy at the core, we can make your traffic more addressable, understood and attractive to both advertisers and wider stakeholders. Knowing that markets shift and AdTech is full of surprises, our solution is flexible to ensure a sustainable strategy that puts publishers in control.

How publishers can scale effectively in a privacy-first era

The evolving landscape of digital advertising is challenging the foundations on which the ecosystem has been built, especially with the uncertain future of third-party cookies. Although Google has announced it will not fully deprecate cookies, a substantial portion of users are expected to opt out, making it crucial for publishers to continue preparing for a cookieless future.

Incentivising users to share their first-party data through authentication strategies isn’t yet showing the desired results, with publishers reporting just 2% of their traffic as authenticated. To address this, our solution offers a robust, privacy-centric approach.

Signal-agnostic and privacy-centric, our linkage capabilities use machine-learning algorithms to connect a range of signals back to a single household, at scale.

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Resolve all types of traffic, logged in or not

Our addressability solution helps publishers unlock new opportunities, with the ability to connect both logged and anonymous traffic to a range of new data points.

Vastly increase the pool of available IDs

By stitching together IDs including UIDs, MAIDs, IP addressess and cookies (where available) we vastly increase the pool of available IDs across your properties to offer expansive scale to advertisers and maximise the value to your business.

Solutions to help publishers scale effectively

Match offline identities to online profiles for digital onboarding.

Consumer Sync

Understand your site visitors

The more you know about who is landing across your properties, the more insight you can provide to advertisers –unlocking further revenue opportunities for your business.

Enrich your data with our varied demographic insight. Understand who your site visitors and customers are, and what drives their decisions and purchases.

Our data scientists use a range of sources and complex modelling techniques to segment and profile the entire UK population to help you define and develop your audiences, win campaign briefs, and increase inventory attractiveness.

Enrich your inventory with our trusted data, which many brands and agencies across the UK already leverage to power their campaign planning and in-market buying.

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Solutions to help understand your site visitors

Resolve and enrich IDs to better reach and understand your audiences.

Consumer Sync

Better understand and engage your audience with accurate insight and activation solutions.

Consumer Insights

Effective measurement across your properties

Managing dispersed data and large volumes of unauthenticated traffic can make it challenging to measure your site inventory effectively.

Our addressability and linkage solution resolves offline and online data, enabling richer measurement and better attribution. This approach allows you to demonstrate ROI on marketing spend, which can help to secure repeat bookings from advertisers.

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Boost online conversion match rates

Improve your ability to identify and match audiences who visit your site and convert by syncing across a range of Experian digital IDs. This leads to higher match rates for attribution, giving you a clearer picture of your audience’s journey and proving the effectiveness of your marketing efforts.

Integrate advertiser first-party conversions

Not all conversions happen online. By onboarding advertiser conversion data, we can link offline purchases to your exposure data, offering a fuller view of your marketing impact. This linkage demonstrates how your inventory drives real-world results, further proving ROI to advertisers.

Understand broader behavioural metrics

Leverage our market-level transactional spend insights to support measurement and showcase the ROI potential of your inventory—all without sharing advertisers’ first-party data. This holistic approach helps you understand your audience better, optimise your strategies, and prove the value of your advertising space.

Solutions for effective measurement

Connect first-party data to relevant digital IDs to scale your audiences across the open web.

Consumer Sync

Why publishers work with us

We’re a trusted partner of publishers, advertisers and agencies across the digital marketing ecosystem.

With privacy and flexibility built in, we use the latest machine-learning techniques and complex modelling to help you scale and understand your audiences - to give your business a competitive edge in an ever-evolving, ever-challenging industry.

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Far-reaching scale

  • Broad range of demographic and lifestyle attributes covering 95% UK adults and 99% UK households
  • Exceptional volumes of deterministic data through our Name and Address data, enabling a unique mix of both scale and accuracy
  • Digital addressability against 78% of UK households, with new partnerships and developments only looking to improve coverage

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The flexibility to choose the what, how and where

  • Ability to leverage and resolve against a range of IDs including UIDs, HEMs and IP address
  • Option to enrich resolved IDs with powerful demographic insights
  • Flexible delivery options via API, cloud or SFTP

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Privacy-first solution

  • Experian is committed to data privacy and transparency, with full details and opt-out clearly laid out in our Consumer Information Portal
  • IDs are resolved to a single household to protect consumer privacy
  • Our solution is aligned to DMA’s TCF (Transparency and Consent Framework) 2.2, the UK AdTech industry standard for privacy compliance
  • We are an FCA-regulated organisation with stringent data protection and security processes

 

 

Our platform partners

Our demographic, behavioural and intent models are used to build rich, scalable audiences which advertisers can leverage to tap into your high value digital inventory either directly through Experian or via a range of industry recognised demand and supply side platforms.

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