Mobile Behaviour

With the rise of smartphones and tablets, mobile internet is fast emerging as a distinct channel in its own right. And, as with all aspects of mobile, behaviours change when customers are on the move. Understanding the way consumers use the internet from mobile devices is vital if you are to optimise your online marketing strategy.

Success depends on a Mobile Behaviour strategy that delivers the right information when you need it. Experian Marketing Services delivers an in-depth view of consumer behaviour on smartphones and tablet devices. Combining data from mobile and WiFi network data, we help you to make smarter decisions and create more powerful brand experiences.

Understand — Evolve — Compete

With specialist insight from Experian Hitwise that delivers industry reporting across millions of websites, we bring you powerful weekly metrics — including market share of visits, average time per visit and market share of page views.

We take the time to ensure that you get the most accuarate view of your customers’ mobile behaviours: mobile websites are categorised separately from their parent websites to ensure that insight is focused on mobile consumer behaviour; and all websites are manually reviewed to ensure that they are classified and aggregated accurately.

Understanding how your mobile properties are performing brings competitive advantage:

  • compare your performance against key competitors and the rest of your industry;
  • identify fast-moving websites that threaten your market share of traffic from mobile devices; and
  • learn from websites that are already performing well and stay up-to-date with trends on a weekly basis.

Find out how to build a smarter mobile marketing strategy with Experian Marketing Services today.

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