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Data Cleaning Brochure

Data enhancement

Enhance consumer or business data with additional information, such as demographic, lifestyle, channel preference and segmentation data, for a richer understanding of customers and prospects, which leads to better targeting and more relevant messaging.

Data enhancement can help you to:

  • Gain further insight into your customers and prospects;
  • Target customers and prospects more precisely;
  • Improve campaign response rates;
  • Improve return on investment;
  • Increase the value of your data.

Experian Intact’s online service uses a number of reference sources to enhance both consumer and business data:

Consumer data enhancement – Experian ConsumerView

ConsumerView provides a single, definitive and consistent view of the adult population. It contains a wide and accurate range of demographic, socioeconomic and behavioural characteristics on each adult and household in the UK.
» Click here for a list of consumer data enhancement variables available to append through Experian Intact.

Business data enhancement – National Business Database

Experian’s National Business Database is the single most comprehensive data source in the UK and is the only source of business information containing Thomson Directories data, and a unique combination of 8 other datasets.
» Click here for a list of the business data enhancement variables available to append through Experian Intact.

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