Press Release
Gaming Industry Services
Experian support both online and offline gaming operators on a global basis. With a customer base of over 50 gaming companies, we provide intelligent player targeting, acquisition and retention as well as demographic profiling to increase the loyalty and lifetime of players.
Experian also provide the gaming industry with sophisticated online competitor tracking, payment processing and validation, player age and ID verification, fraud prevention and anti money laundering services.
We help operators to meet their gaming legislation and compliance requirements for responsible gaming.
Player acquisition
- Apply sophisticated player demographic profiling
- Establish one to one digital advertising
- Gain a single customer view (CRM)
- Enhance payment validation processing
Find out more about services for the Gaming Industry >>
Player Retention
Extend the loyalty and lifetime value of players:
- Improve player insight
- Increase competitor insight
- Model player behaviour
- Gain automated decisioning and communication
Find out more about services for the Gaming Industry >>
Risk Management
Reduce exposure to risk:
- Ensure accurate age and ID verification
- Identify potentially fraudulent players and activity
- Combat anti-money laundering
- Automate business rules to ensure regulatory compliance
Land Based Operators
Maximise your betting shop, bingo and casino estates performance:
- Evaluate new location profit and loss potential
- Monitor existing estate performance
- Understand competitor outlet performance and potential
- Monitor and profile traffic
Affiliates
Maximise your affiliate acquisition channel:
- Identify who are the best affiliates for your gaming propositions
- Understand who your competitors are and what they are doing
- Monitor your affiliates performance