Experian’s Mosaic Economics links Experian’s UK economic outlook and local area forecasts with our geo-demographic household segmentation systems to provide forecasts for household segments allowing for a variation in economic conditions across local areas & variations in responses to change in economic conditions.

By linking Experian’s forecasts of consumer classifications to Experian’s local area forecasts this ensures our models  are sensitive to the characteristics of local markets in terms of the industrial mix, demand and changes in local economic conditions on each segment.

This enables clients to quantify over the next cycle which households and segments are vulnerable in terms of the impact of the current economic outlook on their ability to service their debts, spending and demand.