Retain your best customers and attract similar prospects with customer intelligence

How well do you know your customers? If you want to retain your best customers and attract similar prospects, you need to understand their needs and characteristics.

Our customer profiling and consumer audience targeting services help you to better understand your audience and what makes them tick – allowing you to engage with them more effectively, delivering the right messages on the right channels to maximise marketing spend.

Customer data and enrichment

Enriching your understanding of your customer base is invaluable. With more data signals, you can compile customer profiles to enhance your perception of your customers across various demographic, sociographic, economic, and behaviouristic characteristics. Using consumer data and enrichment tools, it is possible to deepen your knowledge of your customers, blending records from multiple data sets for a complete view and making smarter decisions.

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Customer retention (analytics and analysis)

The more data you have about your customers, the easier it is to understand which ones are likely to purchase again, and which are not. By identifying your most profitable customers, it is easier to understand and anticipate future customer behaviours, allowing you to effectively plan and implement customer retention strategies.

Understand and anticipate customer behaviour

Mosaic is a powerful consumer classification system built for today's multi-channel world. Understand your customers' likely characteristics and communicate in the most relevant ways.

Mosaic

Our Financial Strategy Segments tool gives a rare and fascinating overview of today's UK adult population at macro and micro level.

Financial Strategy Segments

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Single customer view (SCV)

Many customers contact your organisation in diverse ways, meaning it can be difficult to keep track of how many customers you really have. SCV solutions like ours create a single source of truth for your customer marketing, allowing you to view all your customer activity in a single, convenient place. As well as making it easier to manage, this also empowers you to make informed decisions.

Create a single source of truth for your marketing

Single Customer View helps you to create a complete understanding of your customers by consolidating all the data you hold about them in a single place.

Single Customer View

Experian Link and data management services offers everything from an off-the-shelf service to a highly customised solution depending on the needs of your organisation.

Link

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Data management platform integration (DMP)

Get the most out of your raw data, convert it into a clear and accurate picture of your customers and discover more about their relationship with you. Data management platform integration tools allow you to make smarter, more profitable decisions across your business.

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B2B business and marketing data

Using B2B marketing and data services powered by market-leading business database technology will help your business grow, allowing you to choose exactly which type of businesses you want the data for, review them before you buy, and start contacting them immediately.

Further reading on customer data and enrichment

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We can tailor our customer data solutions to meet your business needs. Let's talk.

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Marketing personalisation and segmentation

With advancements in technology and the growth of social media, one-size-fits-all messaging simply does not work anymore. Customers expect a more personal, tailored approach. Marketing segmentation involves splitting customers and potential customers into groups based on their demographics, characteristics, and psychographic behaviours. Once you have broken your audience down into segments and created a customer profile, you can then tailor and personalise your messages for better engagement. With personalisation and segmentation tools you can deliver the right message to the right people…without taking it too far or getting too personal.

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Further reading on segmentation and targeting

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We can tailor our personalisation and segmentation solutions to meet your business needs. Let's talk.

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Advertising targeting and media buying

Building an audience can be a time and resource-intensive process, and it can be difficult to know how to effectively advertise to different consumer groups across omnichannel campaigns. With data profiling and execution tools, you can identify your target audience, determine how best to engage with them and implement your campaign across a broad range of marketing channels. So, once you have built your audience segments and customer profiles, you can use them multiple times across multiple channels.

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Paid, programmatic and display media targeting

Using our partner networks for scale and extended reach, find your target audiences using our off-the-shelf demographic data. Our connections with research data can be combined to develop a bespoke audience strategy that can be executed across all channels including digital paid media.

This can also include developing predictive models. Tailored to your specific brand objectives, these can be used by both internal and agency teams to deliver a consistent, joined-up multi-channel approach.

Identify and execute digital campaigns

Consumer Sync is a linkage solution that connects and converts a wide mix of signals, channels, and devices.

Consumer Sync

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Audience segmentation

Building segmentations and models that indicate likely characteristics of individuals, households and postcodes based on customer profiles means that you can group people who are likely to share the same demographics, lifestyles or behaviours. These segments enable a greater understanding of your existing customers so you can communicate with them better or find potential new customers within your target market.

Audience segmentation solutions

Mosaic is a powerful consumer classification system built for today's multi-channel world. Understand your customers' likely characteristics and communicate in the most relevant ways.

Mosaic

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Media planning

The secret to getting optimum ROI (Return on Investment) from your media planning is knowing where your customers are and how you can reach them – are they on social media? Or are they easier to reach through traditional marketing efforts? Campaigns are often run with the same pre-determined target audiences (such as Families with High Incomes), but these are not necessarily the best performers. Our specialist tools help you understand your best audiences and improve the success of your marketing strategy.

Use data to inform media planning buys

ConsumerView can help you improve your understanding of customers by building a picture of consumers with a unique blend of intelligence.

ConsumerView

Mosaic is a powerful consumer classification system built for today's multi-channel world. Understand your customers' likely characteristics and communicate in the most relevant ways.

Mosaic

Colleagues a campaign planning meeting

Optimise your campaigns

Many optimisation tools are limited to a single channel. But, with data signals and visualisation dashboards like ours, you can optimise your campaigns at a macro level, which in turn will allow you to influence your campaigns on a micro level.

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Global segmentation

One of the key challenges of having an international presence is creating robust marketing and communication plans with the ability to cross borders. Accessing accurate global socio-demographic information and insights is not always straightforward. Global segmentation tools provide a complete 360 view of your global customer base, in turn helping you identify which markets have the most potential.

Use location data to plan and execute campaigns

Experian WorldView provides immediate access to geo-level insights to help you make effective location planning decisions and run marketing campaigns globally.

WorldView

Mosaic is a powerful consumer classification system built for today's multi-channel world. Understand your customers' likely characteristics and communicate in the most relevant ways.

Mosaic

Further reading on advertising targeting and media buying

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We can tailor our targeted advertising and media buying solutions to meet your business needs. Let's talk.

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Multi-channel marketing campaign planning

Marketing teams and managers are constantly under pressure to deliver a strong ROI. As a result, many campaigns are developed with this as the key objective. Multi-channel marketing campaign planning tools help businesses to optimise marketing spend by using the same base set of audience selections – in other words, building once and deploying multiple times. This approach boosts efficiency and ROI.

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Omnichannel campaign planning

When planning a campaign, it can be difficult to know which channels to target. With omnichannel campaign planning tools, you can improve your customer understanding and use customer insights to drive marketing planning and strategy. Segmentation tools can suggest the right channel mix for your audiences.

Use customer insights to drive marketing planning

ConsumerView can help you improve your understanding of customers by building a picture of consumers with a unique blend of intelligence.

ConsumerView

Mosaic is a powerful consumer classification system built for today's multi-channel world. Understand your customers' likely characteristics and communicate in the most relevant ways.

Mosaic

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Informed decisions

By understanding your customers, you can not only retain the best ones and attract similar prospects, but you can also make informed decisions about branding, product development, and market sizing.

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Communicate with your customers

Segmenting customers demographically helps you to understand their characteristics, so you can communicate with them in the most relevant and engaging ways. Combining your own first-party data with our segmentation brings data to life, giving you a full picture of who is buying so you can tailor your communications effectively.

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Industry knowledge

If you want to improve your industry knowledge, you need to develop a detailed picture of who your customers are, what drives them, and how they behave. Insights like ours will enable you to tailor your strategies to appeal directly to your target audience, delivering more profitable customers to your door.

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Customer retention

It is vital that you choose the right channels for customer retention activity. Direct mail and door drops can provide incredible cross-sell and up-sell ROI, while digital channels are a cost-effective way to re-engage customers. With audience insights and expert channel guidance, we can help you navigate these complexities, ensuring you have the best chance of retaining valuable customers.

Further reading on multi-channel marketing

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We can tailor our multi-channel marketing solutions to meet your business needs. Let's talk.

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Target market audience research

To effectively communicate with your customers and prospects, it is important that you develop an understanding of who they are and what makes them tick. And, in today’s fast-changing markets, updating audience research data and monitoring shifts in behaviours is key. Audience research and industry profiling tools use predictive model scoring solutions, rather than focusing on purely segment-based approaches. This not only helps you better identify which audiences are likely to act in a certain way but also improves your customer intelligence, customer management and acquisition programmes.

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Colleagues discussing their target market
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Ideal customer profile (ICP)

How well do you know your ideal customers? If you want an in-depth understanding of your customers’ characteristics, a customer classification system will help you divide them into specific segments. This means you can ensure your marketing activity is well-tailored, relevant, and effective.

Understand your customers by product or sector

ConsumerView can help you improve your understanding of customers by building a picture of consumers with a unique blend of intelligence.

ConsumerView

Mosaic is a powerful consumer classification system built for today's multi-channel world. Understand your customers' likely characteristics and communicate in the most relevant ways.

Mosaic

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Market size and analysis

If you are considering expanding into a new area, understanding the composition of local markets is vital. UK local area data provides local market intelligence that can minimise investment risk, pinpoint prime advertising locations, and help you make better-informed decisions, while international data can provide you with market sizing and opportunities outside your local market.

Assess and understand your market potential

ConsumerView can help you improve your understanding of customers by building a picture of consumers with a unique blend of intelligence.

ConsumerView

Location Analyst gives you immediate access to accurate information presented in high-quality maps and reports that are easy to understand and simple to use.

Location Analyst

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Financial services

For businesses in the financial services sector, it is crucial to understand what your customers’ financial priorities are if you want to target people with the right products. With target market audience research tools and services like ours, you can develop a framework that will ensure you offer the right customer the right product at the right time.

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Travel

The last few years have changed the way people travel. So, for businesses in the travel industry, it is no longer safe to assume that what they think they knew about their customers still applies. If you are a marketer or advertiser, there has never been a better time to review your target market audience research with specialist tools, so that you can update your marketing strategy accordingly.

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Hospitality

It is safe to say that the hospitality sector has changed dramatically over the past few years, with businesses and customers alike having to adapt to a new and changing landscape. Using data provided by target market audience research tools will help you to better understand your target customers and how they interact with businesses like yours, so you can address any pain points and optimise your marketing efforts.

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Automotive

With the increasing dominance of the EV (Electric Vehicle) market and leasing becoming more widespread, customer behaviours are changing when it comes to investing in and interacting with businesses in the automotive sector. Our predictive model scoring tools will help you identify which audiences are most likely to be interested in certain products or services, so you know who to target and how.

Further reading on market research

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We can tailor our target market research solutions to meet your business needs. Let's talk.

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Audience analytics

Audience analytics helps you to understand your customers and marketing, giving you the platform to build better models for growth. Interpret how effective your current marketing strategy and activity is and build on it with new models linking to research and audience data, with the help of our highly experienced team of analytics consultants. Whether you need support with a single analytical model, building out a complex bespoke segmentation from scratch, or anything in between, we will help you understand how your marketing is performing.

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Predicting behaviour and forecasting

Predicting consumer behaviour and forecasting will help you to use models and trends to grow and retain your customer base. Our analytic consultants can identify which audiences are likely to act in a certain way or be interested in a certain product. This can be particularly useful if you have limited customer data or are planning a new product launch.

Grow and retain your customers by using models

Mosaic is a powerful consumer classification system built for today's multi-channel world. Understand your customers' likely characteristics and communicate in the most relevant ways.

Mosaic

Colleagues discussing the ROI of a multi channel campaign

Marketing ROI (Return on Investment)

Measuring the results of a single-channel campaign is easy but gaining a full view of a multi-channel campaign can be more challenging. Audience analytics tools provide an independent view of campaigns, eliminating any single-channel bias to create a macro-level report that captures the full impact of your activity.

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Campaign and channel reporting

Our independent campaign measurement service offers frictionless campaign reporting for all sectors, across all channels. Using expert analytic functions, we provide unbiased reports on anything from a single campaign to full campaign mixes.

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Comprehensive insights

An econometric study provides the most comprehensive insights into the performance of your marketing channels, measuring both above and below-the-line activity, as well as crediting all touchpoints in the marketing journey. Using an unbiased and independent econometric modelling service like ours ensures you can always trust your data.

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Lead scoring

Prioritise your resources with sales lead scoring. Using external data sources, you can identify which customers to prioritise for offers and promotions. Applying external data sources in this way allows you to build content and offers that are tailored to your audiences, empowering your sales teams to prioritise high-value customers.

Prioritise your resources with sales lead scoring

ConsumerView can help you improve your understanding of customers by building a picture of consumers with a unique blend of intelligence.

ConsumerView

Mosaic is a powerful consumer classification system built for today's multi-channel world. Understand your customers' likely characteristics and communicate in the most relevant ways.

Mosaic

Further reading on marketing reporting

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We can tailor our audience analytics solutions to meet your business needs. Let's talk.

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More on marketing and acquisition

Customer intelligence

Discover how to improve customer intelligence to deliver more personalised campaigns.

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Prospecting customers

Identify the best channels to engage with customers on for better returns.

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Multi-channel marketing

Make sure your marketing efforts are tailored to the right people at the right time.

Find out more

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