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Mosaic UK - unique consumer classification based on in-depth demographic data
The way we live and work is changing fast, becoming more sophisticated and complex. Political, economic and technological shifts are reflected in the socio-economics, lifestyles and behaviours of consumers.
Understanding your customers in this changing environment is a critical business task. The latest version of Experian’s Mosaic UK gives you a comprehensive view of consumers’ demographic data now and in the future.
What can consumer classification do for me?
Mosaic UK provides you with invaluable consumer insights and understanding: who, what, where, when, how and why. Understanding consumer behaviour and segmenting customers accordingly can help you to target, acquire, manage and develop profitable relationships and improve business results.
Customer segmentation also gives you a better understanding of locations and the people they serve, ensuring that you get the best from your sites, with the right mix of products and tenants and targeted and effective media planning and buying.
Mosaic UK helps you to look ahead and plan for the future. Using specifically targeted demographic data, you can analyse consumer behaviour, understand potential risk and identify investment opportunities.
A few key facts
- Mosaic’s consumer classification categories are based on analysis of the latest trends in UK society, a wealth of high quality, comprehensive demographic data sources and a sophisticated proprietary approach to cluster analysis, supported by analysis of market research to validate the classification.
- 155 Mosaic person types aggregate into 67 household types and 15 groups, to create a 3 tier classification that can be used at the individual, household or postcode level.
- To help you understand Mosaic and use it towards effective customer segmentation, we provide a range of support materials. The online Interactive User Guide brings the consumer classification to life with a mix of visual, descriptive and statistical information, backed up by more detailed information in the eHandbook, for example, the variables used and in-depth descriptions of each neighbourhood. The Flipchart offers a quick synopsis of the classification for immediate consumer insights.