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Mosaic Scotland identifies the characteristics that make living in Scotland different from the rest of the UK, such as levels of owner occupation and patterns of rurality. Covering 2.2 million households, Mosaic Scotland classifies each postcode into one of 10 groups and 44 types.
What can it do for me?
This product can help you understand more about Scottish consumers, supporting successful marketing solutions that are tailored to the needs of the Scottish marketplace.
A few key facts
- Mosaic Scotland is available at postcode and household level. It is identical regardless of which level is used, ensuring continuity and making it easy to implement.
- The classification is validated by a comprehensive programme of fieldwork and observational research covering all of Scotland's postal areas.