Mosaic Global is a single, consistent classification that provides insight into the demographics, lifestyles and behaviours of 880 million people from the world's major economies, including North America, Europe and Asia Pacific.
Mosaic Global is based on the idea that the world's cities share common residential patterns. Each city has its enclaves of Metropolitan Strugglers, suburbs of Career and Family and communities of Sophisticated Singles and these neighbourhoods display strong similarities in terms of demographics, lifestyles and behaviour - regardless of the country in which they are found.
What can it do for me?
To operate profitably in diverse geographic markets, you need to understand your customers and local markets. Mosaic Global gives you a consistent, integrated view of your customers and their behaviour in many different parts of the world. This feeds into a range of areas, such as optimising communications, analysing and improving sales performance and effective local market planning.
A few key facts
- Mosaic Global incorporates data from 24 national Mosaic classifications, giving an accurate and detailed understanding of consumers living in each country.
- Mosaic Global identifies ten neighbourhood types, each with a set of distinctive demographic and lifestyle characteristics that can be found in every country covered by the classification.
- Our consultants and analysts can help you carry out more detailed predictive modelling and analysis of your customer data using Mosaic Global, helping you to get the most from the classification.
Download the Mosaic Global factsheet