Ascend

Get a deeper understanding of customers and make lending decisions with greater efficiency.

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The Ascend platform brings together the best of Experian

An ever-evolving market. Increasing competitive pressure, shifts in consumer preferences. These are just some of the reasons why you need better, faster, smarter analytics. So, you can make quick, accurate and compliant decisions, knowing they’re founded on data-led insight rather than instinct.

Our new Ascend platform is designed intentionally to give you a deeper understanding of your customers, enhance your agility, and empower you to make swift confident lending decisions. Decisions that are more consistent, and more accurate.

Helping you make smarter business and customer decisions

Ascend is already helping our clients and their customers to make smarter decisions. It puts our most transformative software into your hands. Enjoy all the benefits of the cloud, to power advanced analytics through innovative technology and industry-leading data assets.

Grow market opportunity

Let detailed analysis and competitor benchmarking support you through all stages of the consumer lifecycle

A holistic customer view

Detailed consumer and portfolio analysis that’s both back- and forward-looking

Reduce risk and make confident and relevant decisions

Harness Machine Learning to enhance your decisioning

Optimise lending decisions

Better management of credit limits through fair and explainable analytical models - Make the right calls for the right reasons

Find out how Experian Ascend can unlock insights for your business and improve your strategic decision-making

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Bringing value to you and your customers

With Ascend the potential is limitless. It can improve value for both your business and customers.

For your business

  • Build, rebuild and monitor scorecards & policy rules
  • Derive board-level reports on performance and risk
  • Understand your market position to support regulatory reporting
  • Bring new, relevant products and services to market
  • Increase speed and profit, through more confident business and customer decisions
  • Convert more customers at search, and originations through personalisation

For your customers

  • Understand a customer’s entire financial and behavioural history
  • Target more effectively with the right offer
  • Offer support for those in need
  • Create personalised products, terms, and credit limits
  • Identify high risk segments, and automate customer treatments

How Ascend works

It all starts with data. Ascend features Experian’s best-in-class core bureau data, including open-data sources - all anonymised. We also include eligibility search data. Together, they give you the most comprehensive sets of traditional and non-traditional data on the market. You can also add in your own data to enhance the data available for analytics via Ascend for full market visibility.

We use a range of pre-built tools to help you create quick and sophisticated scorecards. They’re enhanced by machine learning to maximise efficiency and inform business decisions. Our optimisation tools let you refine strategies and policy rules, such as changing score cut offs, assessing and testing strategies, or credit limits, whenever you need.

More than modular

Ascend is as flexible as your needs and budget allow. We offer a range of services for even greater flexibility within Ascend. Use only the functions you need, and pay only for those you use. Switch or mix formats as your needs evolve.

Ascend Analytical Sandbox

Our Analytics Sandbox gives you access to Experian’s consumer credit data and a powerful set of hosted analytics tools.

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Ascend Retro on Demand

Retro on Demand gives you instant access to an unrivalled breadth and depth of data via our easy-to-use, self-service dashboards.

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Ascend Market Insights

Ascend Market Insights arms you with the latest market, economic, credit, competitor and customer insights, helping you better understand what’s going on, adapt to change and create significantly more successful strategies, faster.

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However you use Ascend it can help put you light years ahead of the competition.

Case Study
Case Study

Advantage Finance and the challenge of scorecards

Find out how Ascend allowed Advantage Finance to quickly deploy more accurate, confident decisions.

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