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Experian FootFall helps to optimise site performance based on measured consumer behaviour: we help organisations to increase their profitability, selling efficiency and customer service, and realise their business improvement opportunities by analysing customer numbers, sales conversion rates and customer behaviour.

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Measure and improve sales conversion

You can improve the performance of your network, as well as staff/customer interaction, by measuring footfall throughout your network and linking this information to your sales data to measure sales conversion rates. This enables you to improve your conversion rate by:

  • measuring the share of visitors against buyers by site
  • benchmarking the performance of a site compared with the network
  • analysing visitor counts against conversion rates over time to identify patterns

Learn more: Experian FootFall

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