Marketing analytics can refer to analysis of almost any kind of marketing data in order to gain insight. At Experian we can analyse organisations' data, where they have your permission to share it with us, to work out the likely characteristics of their customers and help inform their marketing activities.
We run custom analytics projects for clients using a range of data that we possess. This includes personal data, anonymised individual level data where you can't be identified and aggregated data (often relating to geographical areas such as postcodes, store catchment areas or towns).