There are more devices than ever before. How many of us have more than one phone, a tablet, a PC and a smart TV?
As a marketer how can you tell which devices belong to a customer? How can you recognise them across devices and therefore communicate consistently?
How can Audience Extension help?
Audience Extension helps you communicate more effectively with your customers and prospects by joining the dots between different devices so that you can see which devices are associated to each other – even if you have only encountered one of them.
When someone has visited your website, you’ll typically want to communicate with them again in a specific way with a specific message – or maybe you want to exclude them from a specific campaign.
It’s the individual you want to reach, not just the device they used for that particular engagement. Audience Extension enables you to deliver that same tailored message across all of a consumer’s devices, not just the one they used for that particular engagement, allowing you to tailor the message to the individual.
How does Audience Extension work?
Why use Audience Extension?
Increased pool of devices
By finding all the devices that belong to an individual or household, you increase the size and availability of your messaging pool which allows you to promote consistent, accurate messaging towards customers and prospects.
Smarter audience capabilities
With a wider pool of devices available for marketing activities you can drive more effective digital campaigns, particularly when it comes to retargeting and suppressing potential customers. For example, you may want to exclude all devices associated with an individual who is simply not eligible or if they have already converted. This helps save time and money as you can start focusing more on the most relevant consumers.
Improved customer experience
By improving insight generation and activation you can deliver a much more personalised customer experience. Linking up all the devices associated with an individual or household can you give you a more complete view of your customers, allowing you to connect with them more effectively.
Get in touch with the team to find out more about Experian Data or Audience Extension.