Testing, Reporting & Analysis
Optimise each and every interaction with testing, reporting and analysis to reach the right customers with the right message at the right time - every time.
Keep ahead of customers’ constantly changing behaviours, propensities and lifestyles with the Experian Marketing Suite’s Intelligence Manager
Access the business intelligence and answers you need to make better marketing decisions through a highly interactive and effective suite of testing, reporting and analytic tools - all within a single, simple and comprehensive marketing platform.
- Marketing strategies to understand the likely outcomes of campaigns before costly full deployment - getting it right first time, every time.
- Specific campaign components such as loyalty programmes, customer experience management, contact strategies, test and learn systems, segmentation driven engagement and powerful contact marketing approaches.
- Web pages, emails and other digital interactions across devices and operating systems to ensure customers always see your marketing in the way it’s intended.
- Messaging, language and approaches across and within segments and groups - calling up easily visualised reporting and analysis to refine personalised interactions over time.
- Digital layout and design with technologies such as EyeTracker to understand how customers read messaging to improve the performance of every interaction.
- Creative and dynamic content to maximise ongoing relevance and impact with highly specific customer groups.