Understand, interact and attract audiences with the Experian Marketing Suite’s Intelligence Manager.
Intelligence Manager combines factors such as demographics, behaviours and financial information into a single, simple and comprehensive marketing platform. With sophisticated segmentation at your fingertips, you can understand precisely what moves your audiences - and how to motivate them into engaging with your products or services.
- Demographics: Know where customers live, their marital status, how they like to engage and their lifestyles, culture and behaviours.
- Social: Automatically discover a world of new opportunities amongst online audiences with Intelligence Manager’s integrated social advertising capabilities.
- Classify: Integrate a wide range of Experian technologies within the platform, including unparalleled consumer classification tools. Now you can identify audiences, how they live and how they spend their money across channels.
- Finance: Experian’s Financial Strategy Segments (FSS) optimises customer relationships by revealing individual and household financial and transactional behaviours.
- Behaviour: Advanced data segmentation that captures the behaviours, attitudes and purchasing habits of individuals to create personalised customer engagement.
- Custom: Leverage precision tailored segmentation to harness data, generate actionable insight and maximise return on investment.