The Importance of Intelligent Interactions
Meeting the demands of the ‘Always On’ consumer
Consumers are changing. Half of UK households now own 3 or more connected devices and smartphone penetration in January 2013 reached 60% in the UK, according to eDigitalResearch and the IMRG. The availability and adoption of technology means that there are a rapidly increasing number of consumers that are “Always On” and what’s more, they expect brands to be the same.
Experian research into the Always On consumer highlighted four distinct types who are more digitally connected than ever before:
- Social Butterflies
- Working Professionals
- Everything Tech
This research highlights how brands need to evolve their marketing strategies to engage consumers based on their platform choices and preferences.