Boden Case Study
Boden's engagement creates a design classic tailored for increased acquisition effectiveness.
Boden was founded in 1991, with a mission to bring high quality, fasion and value, including ethically sourced clothing to the UK. Starting off as a mail order based company, they now have a strong UK and EU online presence.
"Experian's analysis, strategic thinking and tactical deployment have been invaluable. They are an integral part of our business: reactively, they're there to offer support whenever we need it; and proactively, they're constantly thinking about new ways to help us achieve our goals. With budgets static, we really are doing more with less- constantly reaching, engaging and winning customers in new and better ways."
Identifying a need to evolve and with the catologue at the heart of the brand, Boden rented third party data in order to develop their acquisition approach, leading to the company renting over 100 data lists. Whilst using so many lists, they realised contacts overlapped, leading to an inefficient, expensive and unfocussed development of their acquisition plan. Boden's need to transform engagement was led by a reel of needs that in turn would grow acquisition delivery and cater for customers.
Experian Marketing Services embedded a team of marketing, planning and data experts that worked with Boden to transform their marketing approach, looking at a four-pronged transformation involving: data, models and insight, strategy and planning, and system access.