Unlock portfolio growth
Are you looking for innovative new ways to grow your portfolio? You’ll find them with Trended Data. Our trended attributes and scores help you to understand the unique pattern of each consumer’s behaviour over time so you can make fair and appropriate decisions.
Functionality that delivers your goals
What is trended data?
Trended data provides insights into how consumers manage credit over time, typically a 24-72 month period. It identifies patterns in payment behaviour, such as consistently paying above the minimum or showing signs of payment stress.
By analysing these trends, lenders can make informed and fair decisions, better understand consumer habits, and offer tailored financial products.
Features of trended data
Trended data includes historical payment information and can incorporate additional data elements like rental payment histories in addition to:
- Balance Amount
- Credit Limit/Original Loan Amount
- Scheduled Payment Amount
- Actual Payment Amount
- Last Payment Date
Using this comprehensive data, lenders can:
- Assess credit behaviour over time to identify trends like improving or deteriorating credit habits.
- Differentiate consumers with similar credit scores, offering suitable products based on unique behaviours.
- Identify payment stress indicators, such as only meeting minimum payments or declining payment amounts.
- Increase credit access for applicants with ‘thin file’ histories by incorporating alternative data sources, improving overall inclusivity in lending.
How can we help?
Experian offers a range of trended data scores and attributes for the acquisition and management of consumers that eliminate the need for you to spend time analysing an enormous amount of information.
Our trended data variables take the 72-month history of key fields, balance, credit limit, minimum payment indicators, actual payment amount and last payment date, extended arrears histories, and estimated spend, to produce valuable insight into an individual’s payment behaviour that has been included into our latest scores.
With these new insights you can understand not only what a consumer looks like now, but also how they got there so you can predict where they are going.
Trended Data
How can I access Trended Data?
We will provide a solution that fits with your budget and requirements, but you can rest assured that our data is collected, compiled and delivered to the highest possible quality.
Request a consultationThe benefits at a glance
Granular insights
Differentiate consumers with the same credit score through a more granular understanding of their credit trajectory
Automated decisions
Increase the pool of people that will be able to be included within automated decision processes through the use of additional data sources
Inclusive lending
Offer more inclusive lending to people with thin files using more data sources allowing them to become visible to grow revenue
Fair credit rewards
Treat consumers fairly and appropriately using credit behaviour trends to reduce detriment and reward good credit control
Improved customer experience
Enhance customer experience with quicker credit decisions reflecting a fuller picture of an individual
More data
Quicker access to more data by using our API
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