Marketswitch Optimisation offers a simple solution to what was previously a highly complex challenge, offering a number of deployment options to ensure that clients can benefit regardless of their existing infrastructure and systems.

The benefits at a glance:

  • Designed for business users to offer control but does not require mathematical expertise
  • Flexible deployment in batch, real time or strategy tree
  • Highly scalable to solve huge optimisation problems including Big Data scenarios
  • Interactive Scenario Analysis to evaluate objectives against operational and financial constraints
  • Multi-goal analysis to understand and visualise the trade-off between conflicting goals
  • Integrated with Experian’s PowerCurve and other leading decision management platforms

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With help from Experian’s tracing solutions, we were able to reduce our ‘goneaways’ back book and reunite more of our customers with funds owed to them. This solution helps us work towards our original purpose of helping people take responsibility for their future and achieve a lifetime of financial security. The communication with Experian throughout the project was fantastic and we’re pleased with the results.
Sarah Simpson, Aegon

Functionality that delivers your goals

Marketswitch Optimisation is a simple solution in a world where business infrastructures are complex, and customer expectations are becoming harder to meet. At any point in the customer lifecycle, from acquisition right through to debt management, Marketswitch Optimisation can help your business to evaluate competing goals and priorities and deliver customer-centric, personalised solutions.

Product Specification

Free Demo

Yes, available.

Demo options

Live, Video


Cloud based

Data integrations

Custom Integration available

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Marketswitch Optimisation

Maximise performance against business goals whilst considering resource limits.

Download Product Sheet