As marketing opportunities and channels increase in both the online and offline world, marketers need to understand the performance of their campaigns.
Whether it is measuring a campaign or channel in isolation or a national campaign across many channels, optimising budgets and performance is vital now more than ever.
Measure key performance indicators
Experian has created campaign measurement solutions across many channels that enables marketers to understand the true performance of their activity.
Experian provides secure, anonymised and privacy compliant campaign measurement solutions that meets the requirements of marketers by measuring key performance indicators such as ROI, incremental sales, share of wallet and channel attribution.
Download summary
How can I access Marketing Campaign Measurement?
We will provide a solution that fits with your budget and requirements, but you can rest assured that our data is collected, compiled and delivered to the highest possible quality.
Request a consultationThe benefits at a glance
Impartial and holistic view
Impartial and holistic view of your campaign performance
Calculate ROAS
Calculate ROAS and other key metrics across all stages of the campaign cycle
Consumer-led
With our privacy-first ethos, we ensure our measurement functions are run with the consumer in mind
Single or multi channel
Single channel or multi touch attribution
Location data
In store sales, or local geography market and competitor analysis
Brand data
Brand Uplift Studies measuring the overall impact and recall in general public