Are you using accurate data?
In today’s service-led and increasingly competitive times, keeping in touch with existing customers and reaching new prospects has never been more important. However, consumer lifestyles are constantly changing.
For instance, it is estimated that 3 million people move house and 600k people pass away each year.
This results in consumer data becoming inaccurate and out of date very quickly, and decayed data carries a range of financial, reputation and regulatory risks for organisations.
Why is it important to use accurate data?
Reduce costs and improve return on investment
By identifying and removing individuals that cannot or will not respond to communications, an organisation can decrease its number of undeliverable/returned marketing items. This results in reduced campaign costs and an improved return on investment.
Consumer perception and brand reputation
Ensuring personal information is complete and accurate reduces the risk of causing consumer annoyance and creating a negative impression of your organisation.
Ensure compliance with data regulations
Consumers are becoming increasingly conscious of the numerous data regulations that organisations have to comply with, regular data cleansing reduces consumer complaints and ensures that an organisation is meeting the latest data protection and best practice guidelines.
Why Intact is right for your organisation
You can upload your customer file and select from a range of Experian and industry files, to cleanse, validate, suppress and enhance your data. The service is easy to use and quick to return your file; it doesn’t require any advanced, technical knowledge and you can access at a time which suits you to process your file.
You can also access a free data audit before proceeding, so you can make informed decisions about the services you wish to apply to your data after reviewing the results of the audit.
How can I access Intact?
We will provide a solution that fits with your budget and requirements, but you can rest assured that our data is collected, compiled and delivered to the highest possible quality.
Request a consultationThe benefits at a glance
Online service available 24/7
Access to Experian's unique reference files
Access to a comprehensive range of industry recognised files
Access to a wide range of enhancements services
such as ConsumerView and Mosaic
Easy to use
with no technical knowledge required
