Demand insight
Would you like to know who is buying Electric Vehicles (EVs) now, and those who are likely to be on the journey for purchasing next and where else they may be looking as they shop around?
Our insight and DVLA linked data can answer all of those challenges!
Target current and future customers
Experian’s EV Insights for the Automotive Sector will deliver an array of insights for manufacturers, dealers, media agencies and location planners. Using our insights linked to car ownership data from the DVLA, we are able to:
- Understand the relevant personas to target for EV / Hybrid models
- Understand competitor insights by persona
- Help plan media budgets and spend to targeted personas
With our insights delivered to you via our easy to use intuitive dashboard, you can instantly see the personas of the people who currently own all makes and models of vehicles and who is likely to be an early adopter of electric vehicles and who is likely to purchase from new or from used.
How can I access EV Insights for Automotive Sector?
We will provide a solution that fits with your budget and requirements, but you can rest assured that our data is collected, compiled and delivered to the highest possible quality.
Request a consultationThe benefits at a glance
Make/model ownership insight
Understand ownership persona profiles by make/model
Competitor insight
Understand competitor persona profiles
EV/Hybrid insight
Understand the relevant personas to target for EV/Hybrid models
Plan budgets
Plan media budgets and spend to targeted personas
Ownership location insight
View ownership by location/dealer insights