All of your business assets need loving care so that they don’t let you down. Equipment needs upkeep to work at full capacity. Staff need support and training to work to the best of their ability. But what about your data? Data needs to be cared for just like other key business assets. But our research shows 30% of businesses suspect their customer data is inaccurate. That’s where data cleansing comes in.

The benefits at a glance:

  • Complete missing elements within contact records
  • Suppress contact data to remove or flag contacts that have moved, passed away or subscribed to preference services
  • Enrich contact data for a more detailed data analysis and targeted marketing communication
  • Correct spelling errors
  • Recode postcodes that have changed
  • Identify duplicate records
  • Correct and standardise addresses
  • Validate phone numbers
  • Validate email addresses

Tell us about you and your company’s needs:

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With help from Experian’s tracing solutions, we were able to reduce our ‘goneaways’ back book and reunite more of our customers with funds owed to them. This solution helps us work towards our original purpose of helping people take responsibility for their future and achieve a lifetime of financial security. The communication with Experian throughout the project was fantastic and we’re pleased with the results.
Sarah Simpson, Aegon

Functionality that delivers your goals

Keeping your data in tip-top condition helps you unlock its value. Clean data saves you time and money, creates new business opportunities and protects your reputation.

Improve decision making: Make smarter and quicker business decisions by having accurate and complete data at your fingertips.
Save time and money: Target marketing at your best customers to maximise returns, minimise losses and reduce waste.
Better understand your customers: Plug gaps and add to your own data, so you get a complete view of your customers and win new business.

Product Specification

Free Demo

No, not available.

Demo options


Data integrations

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Unlock the value of your data

Experian’s data cleansing solutions detect and remove incorrect contact data.

Download Product Sheet