The importance of data cleansing
All of your business assets need loving care so that they don’t let you down. Equipment needs upkeep to work at full capacity. Staff need support and training to work to the best of their ability. But what about your data? Data needs to be cared for just like other key business assets.
But our research shows 30% of businesses suspect their customer data is inaccurate. That’s where data cleansing comes in.
Unlock the value in your data
Clean data saves you time and money, creates new business opportunities, and protects your reputation.
Improve decision making: Make smarter and quicker business decisions by having accurate and complete data at your fingertips.
Save time and money: Target marketing at your best customers to maximise returns, minimise losses and reduce waste.
Better understand your customers: Plug gaps and add to your own data, so you get a complete view of your customers and win new business.
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How can I access Data Cleansing Services?
We will provide a solution that fits with your budget and requirements, but you can rest assured that our data is collected, compiled and delivered to the highest possible quality.
Request a consultationThe benefits at a glance
Fill gaps
Complete missing elements within contact records
Suppress expired contact data
Suppress contact data to remove or flag contacts that have moved, passed away or subscribed to preference services
Enrich with detailed contact data
Enrich contact data for a more detailed data analysis and targeted marketing communication
Correct spelling errors
Recode changed postcodes
Identify duplicate records
Correct and standardise addresses
