Understanding consumers is critical for the success of any organisation
Our behavioural and lifestyle datasets provide a powerful indication of how consumers behave and what’s important to them; enabling you to use this insight to maximise the relevancy of your marketing and customer retention strategies.
Functionality that delivers your goals
About ConsumerView
By using ConsumerView, your organisation can ensure that you truly understand who your most valuable customers and prospects are and how they like to interact with you, ensuring your marketing campaigns are sent using the right message is sent to the right person.
ConsumerView provides a single, definitive and consistent view of the UK adult population including a broad and accurate range of behavioural and lifestyle characteristics on both adults and households in the UK.
Predictive models
Containing predictive models across a broad range of categories including automotive; charity; travel; news and media and purchases, it can help to enrich your customer information for insight and to more effectively manage your customer relationships.
How can I access Behavioural and Lifestyle Indicators?
We will provide a solution that fits with your budget and requirements, but you can rest assured that our data is collected, compiled and delivered to the highest possible quality.
Request a consultationThe benefits at a glance
Enrich your database
Enriching your database with actionable behavioural and lifestyle indicators
Access via API
Access our data via ConsumerView API in seconds
Inform acquisition audiences
Inform acquisition audiences across digital and traditional channels at scale
Create bespoke behavioural and lifestyle models
Create bespoke behavioural and lifestyle models on-demand to meet your marketing and customer retention objectives
Generate insight
Generate insight on individuals, households and locations
Fully documented
Fully documented with data profiles available for characteristics
Accurate data in real time
APIs provide accurate data in real time, giving a smoother customer experience, a more efficient process and faster decision making