Predictive analytical modelling methods
The Automotive value segments use predictive analytical modelling methods to provide an effective way for marketers to connect their messages with the audience most likely to be in market or owning a a type of car. The audiences leverage Experian’s combination of proprietary data assets to target segments of owners by industry standard segments, value groups and now by fuel / engine type to incorporate hybrid and electric models.
Functionality that delivers your goals
Our segments
Using ownership data of all cars registered in the UK, we have created modelled audience segments using three main elements:
- Body Style
- Value Group
- Fuel Type
How can we help?
Our modelled audience segments give marketers the ability to:
- Identify the audiences relevant to a particular make and model.
- Build audience strategies for sustainability as well as growth using the value segment for that make / model.
- Develop effective marketing strategies as part of holistic car buying journey.
- Activate audiences in both traditional and digital channels.
How can I access Automotive Value Segments for Marketing?
We will provide a solution that fits with your budget and requirements, but you can rest assured that our data is collected, compiled and delivered to the highest possible quality.
Request a consultationThe benefits at a glance
Build audience strategies
Identify and build audience strategies for electric and hybrid models
Understand and market
Understand and market to like-minded audience segments
Activate consistent audience strategies
Activate consistent audience strategies across traditional and digital media channels including TV and social
Reach more buyers
Reach New and Used car audience buyers based on their current car ownership
Tailor offers
Create different offers for different market segments based on fuel / engine types