With Experian Affordability, we make sure you can treat every customer as an individual; helping them meet their needs and goals by better understanding their personal circumstances.

The benefits at a glance:

  • Our affordability data can be tailored to meet the individual requirements of your business and customers
  • Use our personalised estimates of an individual’s income to obtain a more accurate assessment of their ability to afford a service
  • Prequalify a customer’s suitability for a product to ensure they only access products they can afford
  • Our easy to use bureau indicators may reduce the volume of customers going through manual review
  • Monitor changes in a customer’s financial circumstances to understand their ability to continue to afford a loan.
  • Proactively manage a customer’s capacity to afford a loan so you can increase credit limits when they can afford more
  • Demonstrate full transparency in your decisions through our supporting documentation and interactive worksheets of our solutions that explain our inco

Tell us about you and your company’s needs:

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With help from Experian’s tracing solutions, we were able to reduce our ‘goneaways’ back book and reunite more of our customers with funds owed to them. This solution helps us work towards our original purpose of helping people take responsibility for their future and achieve a lifetime of financial security. The communication with Experian throughout the project was fantastic and we’re pleased with the results.
Sarah Simpson, Aegon

Functionality that delivers your goals

Affordability IQ provides access to personalised
affordability insights created from the Experian
bureau, our insight allows you the flexibility to be
able to tailor your customer experiences with the
minimum amount of friction in your journey.
Using our insights, you can streamline their lending
process whilst ensuring that the service provided
is proportional to what a customer can afford.
The service can be used on its own, or when
appropriate in association with Experian’s Open
Banking service to optimise your insight and
understanding of a customer’s finances

Product Specification

Free Demo

Yes, available.

Demo options

Live, Video


Cloud based

Data integrations

Custom Integration available, SalesForce

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Affordability IQ guide

Affordability IQ can provide quick and easy access to a more an accurate, personalised view of income, expenditure, and credit worthiness throughout their time with you. Not only will this enhance their experience and increase their loyalty, it will also deepen your customer relationships to drive future business growth, all whilst ensuring you lend to them in a compliant and responsible manner.

Download Product Sheet