Drive consistent cross-channel marketing
Understand your audience like never before. Mosaic offers detailed classification of the UK consumer market with easy to understand segmentation. Discover new qualified prospects to help grow your business and send more relevant communications.
A cross channel view
Mosaic helps you identify your customers’ online and offline media habits, so you can efficiently deliver the right message across the right channels.
Simply powerful
Mosaic’s easy to use segmentation portal makes it simple to understand, compare and build a view of your ideal customer profile.
Better granular accuracy
54% of households have a different household Mosaic Type compared to their postcode, meaning Mosaic offers greater and more granular differentiation.
Zoom in and zoom out
Mosaic offers insights at a range of granularities; individual, household, postcode level and hex grids; flexibility to meet your needs
Better data means better ROI
Give your marketing campaigns a boost with high-quality and granular UK demographic and lifestyle data from Experian Mosaic.
Mosaic offers 900+ data dimensions. So whether you’re starting from scratch or are looking to enrich your existing customer data, you’ll be able to reach new, qualified prospects with efficient and personalised marketing activity – no matter your sector or industry.
Optimise your marketing spend
When you understand who your ideal customers are, it becomes much easier to build a relationship with them.
By utilising Mosaic you can identify who and where your target audiences exists – both on and offline. This means you can create relevant and personalised multi-channel marketing and sales campaigns that maximise the return on your spend while minimising wasted budget.