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Experian Business
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Marketing Solutions
Monthly Sector Insights
Welcome to Experian’s Monthly Sector Insights blog, your monthly go-to resource for the latest trends and analysis of consumer spending across key sectors.
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Marketing Solutions
Marketing insights webinar - Unwrapping consumers’ Christmas behaviours
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Marketing Solutions
Three steps to creating added value for your customers
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Marketing Solutions
What is B2B marketing and how to create a B2B marketing strategy
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Marketing Solutions
How to understand and engage your customers through data
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The 29 customer segments shopping in the UK – where do you fit?
Behavioural segmentation
|
Marketing
The changing face of the modern consumer – new technologies and techniques but…
Behavioural segmentation
|
Marketing
Boden Case Study
Marketing
|
Target market
Triumph Case Study
Consumer credit data
|
Marketing
Sweaty Betty Case Study
Marketing
|
Target market
Bang & Olufsen Case Study
Marketing
|
Target market
The future of retail – personal shoppers for all?
Consumer credit data
|
Multi-channel marketing
Understanding demographics – Britain’s aspiring homemakers disappearing from major city centres
Housing & Property Risk
|
Segmentation & Targeting
What is progressive profiling? How it works and best practice
Marketing
|
Segmentation models
The head or the heart – the psychology behind marketing
Marketing
|
Marketing personalisation
The three biggest marketing challenges facing Financial Services brands and how to overcome…
Marketing
|
Target market
Using segmentation to drive online acquisition
Consumer credit data
|
Marketing Data
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