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Marketing

Your go-to for the latest insight and resources from Experian. Discover trends in consumer behaviour, digital advertising, media buying and multi-channel marketing.

Marketing Solutions
Personalisation in marketing - where's the line between 'cool' and 'creepy'?
Personalisation is an increasingly important tactic for marketers as we become more and more focused on providing our customers with relevant and interesting customer journeys. But at what point does personalisation become intrusive? Is there a line? Is it acceptable for some brands or for some messages?
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Marketing Solutions
What is progressive profiling? How it works and best practice
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Marketing Solutions
Wishing your customers a happy birthday - why birthday emails are ideal for driving conversion
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Marketing Solutions
How to combine mobile browsing with in-store shopping in a retail world
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Marketing Solutions
Virgin Money Case Study
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