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Ask the Expert: Addressable TV advertising with Finecast (part two)
In part two of this insightful ‘Ask the Expert’ Q&A series, we delve into the complexities of defining audiences in data-driven TV advertising.
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Marketing Solutions
Ask the Expert: Addressable TV advertising with Finecast (part one)
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Marketing Solutions
Using data and insights making store location strategy
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Marketing Solutions
IKEA elevates business, marketing & store planning
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Marketing Solutions
Data for Good - Creating the UK Numeracy Index
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Ask the Expert: Mobility data with Visitor Insights
Ask The Expert
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Geographic segmentation
Emailability – is it at the top of your list?
Data Enrichment
|
Email validation
Big data or small data?
Advanced Data & Analytics
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Data Enrichment
Need B2B prospects? Don’t buy a data list
Campaign optimisation
|
Data Enrichment
What is first party, second party, and third party data? Marketing data explained
Customer data platform
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Data Enrichment
H3 spatial indexing: Why use hex grids in location-based marketing?
Geographic segmentation
|
Location Planning
Focussing cost of living support through data driven insights with Lambeth Council
Marketing
|
Marketing Data
Remixing the marketing data mix – unlocking the power of third-party data
Data Enrichment
|
Data sharing and partners
Using data and email to support the most vulnerable with Northern Powergrid
Customer data platform
|
Direct Marketing
Rethinking third-party data across the customer lifecycle
Marketing
|
Marketing Data
Make the best business and marketing data-driven decisions across Europe
International marketing and advertising
|
International strategy and planning
6 best practices for implementing a successful segmentation project
Marketing
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Segmentation & Targeting
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